branded apps and mobile marketing 2015

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Mobile Marketing & Brand Building

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Mobile marketing is key

People spend more time on their mobiles, than on their computers (!)

Mobile is now bigger than computers

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2. Brand placementin relevant app

1.Mobile advertising 3. Branded app

Mobile marketing possibilities

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1. Mobile Advertising

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Ads on mobile sites

Ad on mobile site –standard banners

Advanced formats:• Interstitial (before page is

loading)• Rich media (animation,

advanced graphics)

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iPhone/iPad ads ads

240*400vertical rectangle

468*60standard top banner

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Google search ad (Adwords)

Targeted Google ad for people searching for your services

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Google display & Youtube ads

Google Display Network Ad

Highligthed Youtube Ad

Other formats:skipable pre-rollnon-skippable pre-rolletc.

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iAds in iPhone & iPad apps

You can promote your business in iOS with Apple’siAd network

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Facebook ads

Facebook offers youadvanced targeting options(sex, age, country, language, interests, etc.) and you canchoose from various options

1. Right-hand side of homepage

2. News feed on the homepage

2. News feed on mobile

4. Log-out experience (optional)

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2. Brand Placement inRelevant Apps

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iSKI App & Audi Quattro: a successful sponsorship

iSkiThe AppThe most complete ski app with 20 countries, 1000s of ski resorts info withlift, weather and snow info & tracking yourski run.

The PartnershipAudi Quattro is a snow-proof 4-wheel drive and targeted at the affluent skiertarget group – great match for snowforecast & security on slopes.

Link: IOS, Android

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Bring! Shopping list app & food brands

Bring! The AppAn intuitive shopping list app with freshdesign

The PartnershipSelected food brands (Red Bull, Nestlé yoghurts etc.) can be added to the list, sometimes they represent a category, likeice-cream for Magnum.

Link: iOS, Android

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Beach Guide app & Rivella soft drink brand

Beach Guide App - SwitzerlandThe AppLists all majors beaches with photos, services, webcams, weather & watertemperature.

The PartnershipRivella the iconic soft drink of Switzerlandis a great refreshement on a hot day onbeaches and they oragnized a water touras well – excellent match!

Link: iOS, Android

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3. Branded apps

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Branded apps – top questions to ask

• does my branded app serve a real purpose?

• does it really add a real value to my users’ life?

• is there any reason to re-open it for the second time?

• is my service replicated in the app?

• does my app offer a brand extension?

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Online press: service is replicated in a branded app

Financial Times App

Read all their articles intheir appLink: iOS, Youtube

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Banking: service is replicated in a branded app

UBS Mobile Banking

Application for mobile banking

Lets you carry out your banking transactions whenever you havetime, and it keeps you informed.

Link: iOS,Youtube

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Pic2real

M-commerce applicationfor photo products

Turn your great photos intoreal, high-quality walldecoration products!

Link: iOS, Youtube

E-commerce: service is replicated in a branded app

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Nike: a brand extension

Nike + Running App

The Nike+ Running App tracks yourruns and helps you reach yourgoals -- whether it’s running yourfirst race, or setting a new personalrecord.

Link: iOS, Google Play

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Hirslanden Clinic: a brand extension

Hello Baby App

What to expect when becominga mother/father?

A brand extension from: Hirslanden Clinic

Link: iOS, Android

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Branded App: SWISS Logbook

SWISS Logbook App

The airline created an app where you can log your flights, explore your destinations and be proud of all the places you have been and all themiles you have flown.

A brand extension from: SWISS International Airlines Ltd

Link: iOS, Android

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Choosing the right strategy will make the difference inyour brand’s strength more and more

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Please contact us for mobile marketing strategy & app development.