Market of branded mobile applications.

HomeworkMaxim V. Shlyapnev

174M Group

Introduction» Object – mobile application market» Subject – branded mobile applications» Main idea –research of foreign and russian

branded application market can help us to make a decision – can we invest resources to create mobile branded application service now

Most popular application categories (AppStore)

Using mobile application vs. mobile brousing

Categories share of branded apps market

Value for consumer» Information» Utility» Entertainment and funny stuff» Subsidization or discount» Virtualization» Community and communication» Quest» Any combination

Market players» Application developing

studios» Advertising agencies (hires

developers)» Developing brokerage

(exicon.mobi)» Web-platforms, that makes

possible to make own unique branded application yourself

www.Digital-Luxury.com (agency)» Digital luxury group is advertising agency, that develops

branded applications for luxury brands» Has big portfolio of developed applications and

advertising companies (http://www.slideshare.net/IC_Agency/i-phone-apps-luxury-brands)

» http://www.crunchbase.com/company/digital-luxury-group-dlg

www.Exicon.mobi (Brokerage)» Brokerage service that connects API’s developers and

consumers» Exicon makes researches of branded application

markets (for example, Health, Retail, Airlines)» Developing costs 6% of total project budget

AppBaker.com (service)» Service to easy create own personalized branded

applications for iPhone platform» Has a number of predefined templates» Service uses subscription business-model» http://www.crunchbase.com/company/app-baker

Apps.Webtrends.com (service)» Webtrends is web analytics agency» http://apps.webtrends.com/ gives a simple way to

create own branded app in social networks, but now company Is testing a tool to easy create branded mobile application for mobile platform

» Business-model – subscription» http://www.crunchbase.com/company/webtrends

www.Phunware.com (service)» It’s a developing studio and service in one» Company presents two products

˃ brandME™ Mobile Experience Framework˃ PRAISE™ Mobile Experience Platform

» http://www.crunchbase.com/company/phunware-inc

www.SplickIt.com (service)» Service that make possible customized restaurant and

cafe mobile applications» It’s an example of specialized branded mobile

application» Developer presents versions for iPhone and Android

Russian market members»Vstrecher.ru

(developing studio)

»Design.ru (design & developing studio)Mobile app for Ozon.ru

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