brand vision & reality

Post on 13-Jun-2015

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In a booming retail market in China appearance and quality of luxurious stores are often compromized by inexperienced outfitters and manufacturers - consequently also damaging the desired brand vision & customer experience.

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Partnership to transferBrand Vision into

Store Appearance

© Haya Retail

Whether Lifestyle Experience is targeted in a Boutique orMulti-Brand Appearance in aShop-in-Shop EnvironmentCustomer Experience needs

to be transferred into …

© Haya Retail

Sales© Haya Retail

What determines Customer Experience – besides

Customer Support ?

© Haya Retail

Design of Store and Details.

Appearance & Elegance of Store.

Quality between Floor and Ceiling

.

Style and Chic of Fixtures.

Attractive Presentation.

Immediate Brand Recognition.

Light & Multimedia© Haya Retail

Dolce and Gabbana Flagship Store in Milano

Digital devices driving true luxury

to become even more luxurious

© Haya Retail

The 5 Components to define real Luxury

© Haya Retail

Visual Effect and Design.

Quality and Craftsmanship.

Customer Experience.

Presentation.

Brand and Tradition.

© Haya Retail

Asian markets are growing faster than your HQ may have prepared for!!

© Haya Retail

Limited Resources for Store Roll-out.

No Manpower to continuously check Repair & Maintenance Work

.

Overview over General Contractor, Project Management, Suppliers …

.

Follow up on Snagging List, R&D, Design Changes, Cost Efficiency

© Haya Retail

It’s all about … Scheduling!

© Haya Retail

ConclusionsQuality Mindset

Pro-active Attitude

Communication

Project Management

One-Stop Solution

Capacity

© Haya Retail

© Haya Retail

Klaus Scholz

General Manager

Brand & Fashion Division

Haya Retail – Beijing & Shanghai

Web www.HayaRetail.com

E-Mail Klaus.Scholz@HayaRetail.com

Mobile

Direct

Assistant +86 (0)10 5970 7350

Contact Information

© Haya Retail

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