brand narratives & gamification by doron nir
Post on 14-Dec-2014
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Brand Narratives and Gamification
Doron Nir
Hi, I’m
Storytelling
Brand Narrative
The Marlboro Man (1955)
Brand Narrative
The Old Spice Guy (2010)
Game Design 101
Mechanics Metaphor
+Progress
Games and Narrative
Games and Narrative
Gamification Narratives?
Gamification Narratives!
Hero=User
Actions
+ =
1. Match your BRAND NARRATIVE
2. Match the level of intensity to your audience
3. The user IS your HERO
4. Rewards must be contextual to the NARRATIVE
5. Rewards must be relevant to your audience
6. BONUS RULE: Physical rewards kill gamification*
*Unless everyone can win
Top 5 Rules for Gamification Narratives
IDF Ranks
IDF Ranks
Thanks Questions?
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