brand management - lg

Aparna – 2Shanti Maramganti – 21Swathi Thumula - 35

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Origin of LG

• The company was originally established in 1958 as Gold Star.

• LG was merger of two Korean companies , Lucky and Gold star.

• URL: http://www.LGE.com

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SLOGAN

• “Life’s Good” represents LG’s determination to provide delightfully smart products that will make your life good.

• The curving of slogan reinforces LG’s personality and uniqueness.

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THE SYMBOL

• Symbol of LG is the face of future.• The letter “L” and “G” in a circle symbolizes

world, future,youth,humanity & technology.• Red color represents friendliness.• Circle symbolizes the globe.• Smiling face in the symbol conveys

“friendliness and approachability”

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Brand positioning statement• Intelligent Features.

• Intuitive functionality.

• Exceptional performance.

• Self expression.

• Self satisfaction.

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Products of LG

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Unique campaign of LG

• “WHO IS R” was unique for Bulgaria.

• This campaign gained popularity of KC910 on one hand and build an image of LG a modern and innovative brand.

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LG KC910i Renoir

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Brand Strategy

• Its has umbrella branding strategy

• sponsored the International Cricket Council

• Differentiated its products using technology and health benefits

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Benefits delivered to Customer

• Reliable products.

• Simple Design.

• Easy to use.

• Extraordinary experience.04/08/23 11

Major key success Factors• Innovative marketing.

• Local and efficient manufacturing to reduce cost.

• Product localization.

• Regional distribution channel.

• Leveraging India’s IT advantage.

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Repositioning

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IE Make’s life easier

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Origin of IE• IE signifies – innovative electronics.

• Company started in 2009 with a view to make life easy by using electronics.

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Significance of Colors of IE

• Yellow represents our loyalty towards our customers.

• Green represents - our innovativeness

• Blue represents that we are trustworthy

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Significance of Slogan

• IE slogan – Make’s life easy signifies its determination to make your life simple by using modern technology

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IE positioning

• Performance.

• Loyalty.

• Innovativeness.

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Brand Strategy

• IE has unique strategy of voice recognition which would make your life simple.

• It can adjust the setting depending on your lip moment .

• IE can be used by children also.

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Unique campaign of IE

• Teaser Campaign -“What is I” unique for India.

• Free demos of the appliance.

• One day free usage of the appliance doesn't work return back the appliance and get back the money.

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THANK YOU

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