brand management - lg
DESCRIPTION
It is about brand LG all its productsTRANSCRIPT
Aparna – 2Shanti Maramganti – 21Swathi Thumula - 35
04/08/23 1
Origin of LG
• The company was originally established in 1958 as Gold Star.
• LG was merger of two Korean companies , Lucky and Gold star.
• URL: http://www.LGE.com
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SLOGAN
• “Life’s Good” represents LG’s determination to provide delightfully smart products that will make your life good.
• The curving of slogan reinforces LG’s personality and uniqueness.
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THE SYMBOL
• Symbol of LG is the face of future.• The letter “L” and “G” in a circle symbolizes
world, future,youth,humanity & technology.• Red color represents friendliness.• Circle symbolizes the globe.• Smiling face in the symbol conveys
“friendliness and approachability”
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Brand positioning statement• Intelligent Features.
• Intuitive functionality.
• Exceptional performance.
• Self expression.
• Self satisfaction.
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Products of LG
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Unique campaign of LG
• “WHO IS R” was unique for Bulgaria.
• This campaign gained popularity of KC910 on one hand and build an image of LG a modern and innovative brand.
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LG KC910i Renoir
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Brand Strategy
• Its has umbrella branding strategy
• sponsored the International Cricket Council
• Differentiated its products using technology and health benefits
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Benefits delivered to Customer
• Reliable products.
• Simple Design.
• Easy to use.
• Extraordinary experience.04/08/23 11
Major key success Factors• Innovative marketing.
• Local and efficient manufacturing to reduce cost.
• Product localization.
• Regional distribution channel.
• Leveraging India’s IT advantage.
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Repositioning
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IE Make’s life easier
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Origin of IE• IE signifies – innovative electronics.
• Company started in 2009 with a view to make life easy by using electronics.
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Significance of Colors of IE
• Yellow represents our loyalty towards our customers.
• Green represents - our innovativeness
• Blue represents that we are trustworthy
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Significance of Slogan
• IE slogan – Make’s life easy signifies its determination to make your life simple by using modern technology
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IE positioning
• Performance.
• Loyalty.
• Innovativeness.
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Brand Strategy
• IE has unique strategy of voice recognition which would make your life simple.
• It can adjust the setting depending on your lip moment .
• IE can be used by children also.
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Unique campaign of IE
• Teaser Campaign -“What is I” unique for India.
• Free demos of the appliance.
• One day free usage of the appliance doesn't work return back the appliance and get back the money.
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THANK YOU
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