brand identity development case study
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Case Study August 2011
Klean-Strip Automotive
LAM Design
Klean-Strip
Automotive
Integrated
Marketing
www.maxruckman.com
1
2 Package architecture & redesign
3 Package architecture & redesign
4 Fix & rebuild
5 COMPREHENSIVE 360 PLAN
6 PROCESS
7
8 discovery
9 Stakeholder interviews
10 Stakeholder interviews
11 Stakeholder interviews
12 Stakeholder interviews
13 Recommended approach
14 A Strong & Unified line !
15
16 Packaging objectives
17 Initial creative
18 Qualitative research
19
20 A Strong & Unified line !
21 Package architecture & redesign
22 Package architecture & redesign
23 Masterbrand endorses sub - brands
24 A Strong & Unified line !
25 A Strong & Unified line !
26 Trade advertising
27 Sales brochure
28 Slim Jim pamphlet
29 Influenced web look
30 Sales kit
31 Sales kit
32 Sales kit
33 T - shirts
34 results
Four year growth
Case Study August 2011
Klean-Strip Automotive
LAM Design
Klean-Strip
Automotive
Integrated
Marketing
www.maxruckman.com
35
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