brand convention v2
Post on 06-May-2015
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Building Brands Online
Tyler ReedChief Strategist
Mike StopforthCEO
Building Brands Online
Stork: Half-baked
Building Brands Online
Stork Lessons Learned
Great stories build great brands!Seth Godin - “be remarkable”Engage the connected customer
Building Brands Online
Relationships & Conversations
Ordinary people doing extraordinary things
Blogs expand networksBlogs are ongoing conversations
Building Brands Online
Youth want interactionThey’re smart, not arrogantViral, rapid, low cost, measurable
branding
… what happens when it goes pear-shaped?
Building Brands Online
Vodacom Brand Assassination
Building Brands Online
Vodacom Brand Assassination
Building Brands Online
A New Measurement
Social influence vs. monetary wealthProsumerism and crowdsourcing
Building Brands Online
Aston Martin Evangelism
Building Brands Online
Thank you!
www.tylerreed.co.zatyler@younique.co.za
www.mikestopforth.commike@cerebra.co.za
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