brand convention v2

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A presentation Tyler Reed & Mike Stopforth did at the Brands Convention.

TRANSCRIPT

Building Brands Online

Tyler ReedChief Strategist

Mike StopforthCEO

Building Brands Online

Stork: Half-baked

Building Brands Online

Stork Lessons Learned

Great stories build great brands!Seth Godin - “be remarkable”Engage the connected customer

Building Brands Online

Relationships & Conversations

Ordinary people doing extraordinary things

Blogs expand networksBlogs are ongoing conversations

Building Brands Online

Youth want interactionThey’re smart, not arrogantViral, rapid, low cost, measurable

branding

… what happens when it goes pear-shaped?

Building Brands Online

Vodacom Brand Assassination

Building Brands Online

Vodacom Brand Assassination

Building Brands Online

A New Measurement

Social influence vs. monetary wealthProsumerism and crowdsourcing

Building Brands Online

Aston Martin Evangelism

Building Brands Online

Thank you!

[email protected]

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