brand camp 2015 what is content marketing? charles wasilewski of aartrijk (may 15 2015)
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Aartrijk.com/brandcamp2015/ #BrandCamp2015
What Is Content Marketing?
“Valuable content & stories that attract audiences … to build valuable relationships to generate positive business outcomes.”
— Forrester
“It is becoming a huge issue for insurers who are used to creating a new policy brochure every three years.”
— Terry Golesworthy Editor, SocialEyes
Founder, Customer Respect Group
“What would you talk about if you couldn’t mention your company name or your products/services?”
— Charles Wasilewski Insurance Geek Writer, Aartrijk
Aartrijk.com/brandcamp2015/ #BrandCamp2015
Talking Without Talking About Yourself
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