brand, branding, & brand identity…

Brand, Branding, & Brand Identity….What’s the Difference?

FirstBrand = Logo/

Brand is: The American marketing association defines a brand as

"a name, term, sign, symbol or design, or a combination of them".

A brand is the space that you occupy in the minds and/or hearts of people.

Branding helps to align how you would like to be viewed with what people

actually think about you.

for branding to be successful you must know your audience and yourself.

Who are we?What do we do that nobody else does?

Where do we do it?Why should anyone care?

When do we do it?How do we do it?

Brands are built over time and across experiences.

So it’s important that the presentation of your company is consistent at every

point of contact.

A brand identity encompasses that parts of your brand that can be experienced by the five senses.

It serves as a unique personality that helps people tell you apart from others.

But your brand identity system should also include a combination of

touchpoints.

Jingles, Websites, Stationery, Environments, Logo, Color,

Marketing Materials, Sound, Logos, Packaging, Uniforms, Advertising,

& more...

How you know your brand?& to understand more about brand ask

your self this question...

What your friends know about your personality?

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