brand, branding, & brand identity…

16
Brand, Branding, & Brand Identity…. What’s the Difference?

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Brand, Branding, & Brand Identity…. What’s the Difference?

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Page 1: Brand, Branding, & Brand Identity…

Brand, Branding, & Brand Identity….What’s the Difference?

Page 2: Brand, Branding, & Brand Identity…

FirstBrand = Logo/

Page 3: Brand, Branding, & Brand Identity…

Brand is: The American marketing association defines a brand as

"a name, term, sign, symbol or design, or a combination of them".

Page 4: Brand, Branding, & Brand Identity…

A brand is the space that you occupy in the minds and/or hearts of people.

Page 5: Brand, Branding, & Brand Identity…

Branding helps to align how you would like to be viewed with what people

actually think about you.

Page 6: Brand, Branding, & Brand Identity…

for branding to be successful you must know your audience and yourself.

Page 7: Brand, Branding, & Brand Identity…

Who are we?What do we do that nobody else does?

Where do we do it?Why should anyone care?

When do we do it?How do we do it?

Page 8: Brand, Branding, & Brand Identity…

Brands are built over time and across experiences.

Page 9: Brand, Branding, & Brand Identity…

So it’s important that the presentation of your company is consistent at every

point of contact.

Page 10: Brand, Branding, & Brand Identity…

A brand identity encompasses that parts of your brand that can be experienced by the five senses.

Page 11: Brand, Branding, & Brand Identity…

It serves as a unique personality that helps people tell you apart from others.

Page 12: Brand, Branding, & Brand Identity…

But your brand identity system should also include a combination of

touchpoints.

Page 13: Brand, Branding, & Brand Identity…

Jingles, Websites, Stationery, Environments, Logo, Color,

Marketing Materials, Sound, Logos, Packaging, Uniforms, Advertising,

& more...

Page 14: Brand, Branding, & Brand Identity…

How you know your brand?& to understand more about brand ask

your self this question...

Page 15: Brand, Branding, & Brand Identity…

What your friends know about your personality?

Page 16: Brand, Branding, & Brand Identity…

THANK YOU FOR WATCHINGHAVE A NICE DAY