brand ambassadors - conquering the continent
Post on 01-Nov-2014
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DESCRIPTION
Presentation given at the Social Entertainment Masterclass at the Century Club in London on the 4th of June, 2013.
TRANSCRIPT
Brand Ambassadors CONQUERING THE CONTINENT WITH AKG HEADPHONES
5 Brand Ambassador Steps
1. Environment
2. Acquire
3. Analyze
4. Activate
5. Distribute
Acquire
Analyze
‘’I highly recommend these headphones
- they are a precise piece of
engineering’’
MICHAEL HEIGL
Distribute
• Large Social Reach
• Rich Ambassador database
• Authentic Content
• Visibility in new channels
• Valuable recommendations
• R&D input
• Scalable: choose key-markets and
grow platform
The Results
Germany 50%
Switzerland 4%
Austria 9%
France 12%
Italia 25%
Yigal Roos Christopher Burgdorfer
@yigalroos @cburgdorfer
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