brand ambassadors - conquering the continent
DESCRIPTION
Presentation given at the Social Entertainment Masterclass at the Century Club in London on the 4th of June, 2013.TRANSCRIPT
Brand Ambassadors CONQUERING THE CONTINENT WITH AKG HEADPHONES
5 Brand Ambassador Steps
1. Environment
2. Acquire
3. Analyze
4. Activate
5. Distribute
Acquire
Analyze
‘’I highly recommend these headphones
- they are a precise piece of
engineering’’
MICHAEL HEIGL
Distribute
• Large Social Reach
• Rich Ambassador database
• Authentic Content
• Visibility in new channels
• Valuable recommendations
• R&D input
• Scalable: choose key-markets and
grow platform
The Results
Germany 50%
Switzerland 4%
Austria 9%
France 12%
Italia 25%
Yigal Roos Christopher Burgdorfer
@yigalroos @cburgdorfer