brand ambassadors - conquering the continent

11
Brand Ambassadors CONQUERING THE CONTINENT WITH AKG HEADPHONES

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DESCRIPTION

Presentation given at the Social Entertainment Masterclass at the Century Club in London on the 4th of June, 2013.

TRANSCRIPT

Page 1: Brand Ambassadors - Conquering the Continent

Brand Ambassadors CONQUERING THE CONTINENT WITH AKG HEADPHONES

Page 2: Brand Ambassadors - Conquering the Continent
Page 3: Brand Ambassadors - Conquering the Continent
Page 4: Brand Ambassadors - Conquering the Continent

5 Brand Ambassador Steps

1. Environment

2. Acquire

3. Analyze

4. Activate

5. Distribute

Page 5: Brand Ambassadors - Conquering the Continent
Page 6: Brand Ambassadors - Conquering the Continent

Acquire

Page 7: Brand Ambassadors - Conquering the Continent

Analyze

Page 8: Brand Ambassadors - Conquering the Continent

‘’I highly recommend these headphones

- they are a precise piece of

engineering’’

MICHAEL HEIGL

Page 9: Brand Ambassadors - Conquering the Continent

Distribute

Page 10: Brand Ambassadors - Conquering the Continent

• Large Social Reach

• Rich Ambassador database

• Authentic Content

• Visibility in new channels

• Valuable recommendations

• R&D input

• Scalable: choose key-markets and

grow platform

The Results

Germany 50%

Switzerland 4%

Austria 9%

France 12%

Italia 25%

Page 11: Brand Ambassadors - Conquering the Continent

Yigal Roos Christopher Burgdorfer

@yigalroos @cburgdorfer