braaands in spaaace

BE YOUR BRANDA Presentation by Parker LePla

Brand Shift Consultants

BRAAANDS IN SPAAACE

• Your unique approach • The specific role you play in the

market• Personality traits • Values

YOUR BRAND IS MADE UP OF SOME KEY CONCEPTS

Your brand becomes the promise you keep everywhere, every time

WHEN YOU ACT ON THESE CONCEPTS

• Your logo/identity • The types of things

you feature as brands

• Your message/story • The type of

products you offer and how they are designed

• Your physical spaces

• Your website

MAC VS. PC

•Low cost?•Racy and wild?•Fun?

LOCATION RELEVANCE

WI-FI AUDIENCE

• 37% with incomes above $100K US per year

• 75% are 25-49 years old

• 65% have management titles

BRANDS IN THE CONTEXT OF LIFE

• Location relevance changes everything

– Receptivity– Captivity– Targeting ability

• It’s not junk if I want it• It’s not an intrusion if I’m bored anyway

CONTEXT IS KEY

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QUESTIONS?