braaands in spaaace
DESCRIPTION
Lynn Parker's presentation from the Ordnance Survey Location Conference in the UK.TRANSCRIPT
BE YOUR BRANDA Presentation by Parker LePla
Brand Shift Consultants
BRAAANDS IN SPAAACE
• Your unique approach • The specific role you play in the
market• Personality traits • Values
YOUR BRAND IS MADE UP OF SOME KEY CONCEPTS
Your brand becomes the promise you keep everywhere, every time
WHEN YOU ACT ON THESE CONCEPTS
• Your logo/identity • The types of things
you feature as brands
• Your message/story • The type of
products you offer and how they are designed
• Your physical spaces
• Your website
MAC VS. PC
•Low cost?•Racy and wild?•Fun?
LOCATION RELEVANCE
WI-FI AUDIENCE
• 37% with incomes above $100K US per year
• 75% are 25-49 years old
• 65% have management titles
BRANDS IN THE CONTEXT OF LIFE
• Location relevance changes everything
– Receptivity– Captivity– Targeting ability
• It’s not junk if I want it• It’s not an intrusion if I’m bored anyway
CONTEXT IS KEY
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QUESTIONS?