bp social media response to spill

BP Social Media Response to Spill

It doesn't get much worse than BP's continuing disaster in the Gulf of Mexico. BP is using Social Media to manage it's PR

BP has set up @BPAmerica and @Oil_Spill_2010 Twitter accounts to provide information. These accounts have about 15,695 and 7,844 followers, respectively.

BP Tweets on Twitter

BP America is using Flickr channel to show pictures of the Gulf of Mexico incident, focusing on the clean-up efforts, community engagement and claims reimbursements.

BP's pictures on FlickR

BP's pictures on FlickR

Official YouTube channel of BP America – using Social Media to directly communicate with the public.

Facebook page to engage the public in an informative manner about their efforts associated with the oil spill in the Gulf of Mexico.

Another Facebook page from the Unified Command providing information regarding the Gulf Coast Deepwater Horizon Oil Spill.

BP now has a substantial social media strategy in place – allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc.

Is the strategy working? We would like to hear your thoughts?

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