bp: quick social media brand analysis

Quick Social Media Brand Analysis on BPMike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP

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24 Nov 2009 to 25 May 2010240,603 blog mentions 238,741 news mentions 971,322 tweets (estimated total)462,936 message board postings

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Popularity by Media (last 182 days)

From an average of about 2,200 up to 19,900 tweets per day

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Activity on Wikipedia on „BP“ (Change Log)

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Blog Buzzgraph, BP in general

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Sentiment Trend (Blogs)

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BP on Twitter

Total Tweet Count: 158,343 (estimated total)Reach: 130 million impressions Equal a media value of 6.5 Million $(*) - but with a negative topic.

(*) with a CPM of 50$ (highly involved target group)

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Twitter buzz is delayed, traditional news was „earlier“

Apr‘20Explosion

Apr‘22Plattform sinks

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Twitter Buzzgraph in the timeline

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Twitter Buzzgraph in the timeline

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Twitter Buzzgraph in the timeline

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Twitter Buzzgraph in the timeline

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Twitter Buzzgraph in the timeline

Questions? Contact me!

Mike Schwede

Strategic consulting & social mediaDirect +41 32 366 00 82Mobile +41 78 600 88 82mike.schwede@orange8.com

twitter.com/mikeschwede

orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com

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