bp: quick social media brand analysis
DESCRIPTION
I just dropped some queries about BP to get a feeling what's happening in social media with this brand. Have a look ot the twitter buzzgraphs in the timeline!TRANSCRIPT
Quick Social Media Brand Analysis on BPMike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP
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24 Nov 2009 to 25 May 2010240,603 blog mentions 238,741 news mentions 971,322 tweets (estimated total)462,936 message board postings
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Popularity by Media (last 182 days)
From an average of about 2,200 up to 19,900 tweets per day
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Activity on Wikipedia on „BP“ (Change Log)
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Blog Buzzgraph, BP in general
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Sentiment Trend (Blogs)
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BP on Twitter
Total Tweet Count: 158,343 (estimated total)Reach: 130 million impressions Equal a media value of 6.5 Million $(*) - but with a negative topic.
(*) with a CPM of 50$ (highly involved target group)
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Twitter buzz is delayed, traditional news was „earlier“
Apr‘20Explosion
Apr‘22Plattform sinks
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Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 10
Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 11
Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 12
Twitter Buzzgraph in the timeline
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Twitter Buzzgraph in the timeline
Questions? Contact me!
Mike Schwede
Strategic consulting & social mediaDirect +41 32 366 00 82Mobile +41 78 600 88 [email protected]
twitter.com/mikeschwede
orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com
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