bots are the new apps by marissa chacko, pm - growth, foursquare

@marissachacko

BOTS

20%

……

1. Bots are a huge growth opportunity

1. Bots are a huge growth opportunity

2. Bots can offer a seamless user experience

1. Bots are a huge growth opportunity

2. Bots can offer a seamless user experience

3. Bots can create emotional connections with users

GROW

Used Daily

80% of Usage

Added Monthly

12 3 0The State of the Union

Mon

thly

Act

ive

Use

rs (M

Ms)

0

250

500

750

1000

2013 2014 2015

What's App FB Messenger WeChat Kik

Source: KPCB Internet Trends 2016

Messaging Explosion

USER EXPERIENCE

7

Play James Brown on Spotify

Source: KPCB Internet Trends 2016

Why don’t you just tell me the name of the movie you selected?

EMOTIONALCONNECTION

Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

Positive Functional AttributesReliable + Efficient + Mechanical

Positive Functional AttributesReliable + Efficient + Mechanical

Positive Social AttributesChatty + Personal + Engaging

Negative Social AttributesBored + Sad + Unfriendly

Source: Pleasure vs. Efficiency of User Interfaces, NCR Knowledge Lab

+

+

Open Rates CTRs

~ 90% ~ 30%

Bot Engagement

LESSONSLEARNED

FAIL GRACEFULLY

START SMALL

DON’T REBUILDTHE WHEEL

It's not computer literacy that we should be working on, but sort of human-literacy.

Computers have to become human-literate.

~Nicholas P. Negroponte

@marissachacko

THANKS!