borderless lifestyle verizon fios innovation index

BORDERLESS LIFESTYLEVerizon FiOS Innovation Index

BORDERLESS CONSUMER DEMOGRAPHICS

METHODOLOGY:This survey was conducted online within the United States by Harris interactive on behalf of Verizon from September 7-11, 2012 among 2,292 adults 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

89% 90%Long-Term RelationshipsStill love watching live shows on the TV *

61% 23%Connected Control FreaksWant to control TV/DVR using tablet or smartphone

82% 46%Access Addicts Want to access their files and content on any device, any time, and any where

90% 64%Connected Toasters Believe all electronics in the house should be connected to each other (and online)

BORDERLESS CONSUMERSATTRIBUTE

NON-BORDERLESS CONSUMERS

* Net of Live TV, DVR, and On-Demand via TV/Cable service, in reference to Television shows

Own a smartphone or tablet

100%Own a laptop

or desktop

100%Usually have a device with Internet access

on hand

100%Are motivated to make

technology and connectivity upgrades

100%Are interested in the benefits of a connected home

100%

39%OF US ADULTS AND GROWING

47%MALE

53%FEMALE

48%MAKE 75K+

51%OF COLLEGE GRADS

$

46%OF MILLENIALS

47%OF GENERATION X

40%OF BABY BOOMERS

28%OF MATURES

WHO ARE THE BORDERLESS CONSUMERS?Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity upgrades and are interested in the benefits of a connected home.