borderless lifestyle verizon fios innovation index
DESCRIPTION
Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity upgrades and are interested in the benefits of a connected home.TRANSCRIPT
BORDERLESS LIFESTYLEVerizon FiOS Innovation Index
BORDERLESS CONSUMER DEMOGRAPHICS
METHODOLOGY:This survey was conducted online within the United States by Harris interactive on behalf of Verizon from September 7-11, 2012 among 2,292 adults 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
89% 90%Long-Term RelationshipsStill love watching live shows on the TV *
61% 23%Connected Control FreaksWant to control TV/DVR using tablet or smartphone
82% 46%Access Addicts Want to access their files and content on any device, any time, and any where
90% 64%Connected Toasters Believe all electronics in the house should be connected to each other (and online)
BORDERLESS CONSUMERSATTRIBUTE
NON-BORDERLESS CONSUMERS
* Net of Live TV, DVR, and On-Demand via TV/Cable service, in reference to Television shows
Own a smartphone or tablet
100%Own a laptop
or desktop
100%Usually have a device with Internet access
on hand
100%Are motivated to make
technology and connectivity upgrades
100%Are interested in the benefits of a connected home
100%
39%OF US ADULTS AND GROWING
47%MALE
53%FEMALE
48%MAKE 75K+
51%OF COLLEGE GRADS
$
46%OF MILLENIALS
47%OF GENERATION X
40%OF BABY BOOMERS
28%OF MATURES
WHO ARE THE BORDERLESS CONSUMERS?Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity upgrades and are interested in the benefits of a connected home.