boomerang media school advertising

S C H O O L M E D I A2 0 1 7 C R E D E N T I A L S

Schools

Engaging the elusive young teen audience

Industry Expertise

• Schools core part of our business for over 18 years

• A leading in-school operator, with access to 3,500+ schools­ [1] Primary schools­ [2] Secondary schools­ [3] 6th forms

• Strong commercial ties− Highly respected sister business

that produce school diaries, student-planners, & teacher-planners for the education market

− Our schools welcome & encourage media visibility

Youth Market• An economic powerhouse

− Spending by young people is worth £4.89bn to the British economy*

− The average child spends £6,000+ between the ages of 7 & 15*

− This equates to about £10 a week for 7-to-10 year olds & £15 a week for 11-to-15 year olds*

• School is the centre of a young person’s social world

• The start of independence− Youths are more ‘media aware’

than ever & choose the messages they wish to engage with

* Source: LSE

AdvertisingAttitudes Towards

“It’s nice to be made aware of things in school, where we

can discuss it with our friends.”

Chris, 13

AdvertisingAttitudes Towards

“Quite often, we’re able to go on-line in our lunch-break &

find out more about a film or an artist.”

Chloe, 14

Our Educational EstateA broad, yet targeted offering, covering all age groups

Primary Schools1.2m 4-10 yr olds

2,000 venues

Secondary Schools1.35m 11-16 yr olds

1,000 venues

6th Forms85k 17-18 yr olds

500 venues

Our Media PortfolioMedia formats designed to entertain, engage & stand-out

Boom Box A3 Posters Ambient, Sampling & Teacher Resource

• Postcards engage & actively encourage word-of-mouth

− The most powerful form of recommendation

• Branded dispenser heightens standout & cut-through

• Positioned in the LRC− High traffic area, with repeat visits− Limited clutter

• Teens seek out postcards− 40% of 11-16’s have seen them

in the past month*− Average pick-up rates at 90%+

Boom Box

* Source: TGI

“Postcards are a lot smaller than posters, but you’re more likely to pick up a card & look at it in more detail.”

Vicky, 15

“Postcards are cool, you don’t feel like you are being advertised to in a hard way.”

Gina, 14

“I thought I would let you know of the chaos that the BoomBox

has caused in my LRC!

Students came crowding around & after two days all the cards

have gone.

I have even had negotiations of future ownership of the posters & a Year 10 girl pleaded with me

to give her the empty box!”

Debra GodrichDroylsden Academy

Engagement

“We received the 5 Seconds of Summer pack today & it was very popular in our all girls

Secondary School Library.

I was wondering if it would be possible to have some more packs, as we ran out of

postcards after 45 minutes?”

Melanie JonesBurntwood School

Engagement

• Accompanies the Boom Box− No additional media charge,

just production to cover print

• 2 x A3 posters per school− Located in the LRC− 70% of students visit 3-4 times a

week

• Impactful & memorable− 90% notice-ability*

• Great keep-sake− Students often take them home

after a campaign has finished

A3 Posters

* Source: Disney Research

“You notice the posters, especially when you have free time in the common room - they can be really eye-

catching. “6th Form Focus Group

• Deliver your brand into the hands of your target audience

• Responsible & self-regulated− Panel of schools available as a

‘sounding board’ for ideas

• Available formats include:− Activity sheets, sticker sheets,

sampling, goodie bags, giveaways

• Examples campaigns:− Panini - sticker-album distribution− Revlon Charlie - deodorant

sampling− Sony Music - goodie bags− MySpace - branded give-aways− Paramount Shrek - sticker-sheets

Ambient

Ambient FormatsMedia formats designed to entertain, engage & stand-out

Toys Samples &Activity Sheets

Badges, Wristbands &Chapter Samplers

Goodie Bags & Giveaways

• Deliver a message straight into the hands of the Head Teacher & members of teaching staff

• Teaching resource packs add value to both school life & the taught curriculum

• Our service includes collation & delivery of materials, with an accompanying letter

• A3 staffroom posters are also available as a media format

Teacher Resource

Media EffectivenessCampaign Recall & Response Figures

Diary of a Wimpy Kid

#1 Children’s Chart

Clare Balding#3 Children’s Chart

175,000 toy sample give-aways

Media EffectivenessCampaign Recall & Response Figures

100% pick-up£72m Box Office 90% prompted recall 100,000 album

give-aways

Panini wanted to directly reach children to drive sale of their new Abaton toys. The aim was to encourage children to buy and collect the toys by sending their first Abaton’s as a sample. We distributed

175,000 samples and activity sheets to our school network as well as 10,000 booklets for teachers, to integrate the educational element of

the toys into their classes.

Boomerang distributed 100,000 Panini World Cup sticker books to 650 primary schools across the UK, in the run-up to the Easter holidays. The aim of the initiative was to get the sticker books directly into the hands of 6-10 year old boys (& girls who like

football) before the start of the World Cup.

Global Entertainment utilised our school offering to generate excitement about & pre-promote The Vamps forthcoming tour.

Active in schools in proximity to tour cities, the postcard & A3 poster featured a 25% off ticket-price mechanic.

To promote their new film, Two by Two, eOne wanted to reach 5-10 year old children. Boomerang distributed activity sheets to primary schools across the UK to engage children and act as a take home

reminder or the film and it’s release date.

Egmont Publishing asked us to distribute 100,000 activity sheets across 500 primary & junior schools. Promoting their

new ‘Star Wars - Feel The Force’ magazine, the activity sheet went down a storm with plenty of Star Wars activities for kids

to complete!

To promote Geek Girl - All That Glitters, we distributed 75,000 postcards across 400 schools. The postcards featured ‘pop out’ red glitter glasses, making them fun, interactive and engaging.

The cards encouraged students to share their photos on social media and also featured a link to an extract from the

book.

Bloomsbury needed to reach 6-10 year-olds for the release of Witch Switch - the second campaign with Boomerang to support the Witch Wars series. We distributed activity sheets nationally, featuring a competition to win books for the school. Wristbands were also given out to pupils, creating word of mouth & buzz.

Bloomsbury wanted to promote Witch Wars, amongst 7-9 year old girls. We distributed activity sheets, featuring a competition to win an ipod and copies of the book, across 100 primary schools in the UK. Feedback from the Schools was incredibly positive and they

received over 100 competition entries.

The Diary of a Wimpy Kid books are a very popular book series by Jeff Kinney. Ahead of the film release next year, Penguin wanted to promote the

latest instalment of the series, ‘Double Down’, and get the book directly into the hands of their 9-11 year old target audience. We distributed

15,000 leaflets across 200 schools, which featured a sample of the book to encourage the children to purchase the full copy.

“Thanks very much for the free chapter samplers and posters, they’re great especially as it’s World Book Day next week!”

Ron Naylor Headteacher

Forefield Junior School

“Thanks very much for sending these samplers. We are trying very hard to raise the profile of reading in our school and they have really helped to get children interested!”

Keeley WilsonDame Janet Primary Academy

The University of Gloucestershire wanted to promote their courses in sixth forms, where students will be looking at further education

options. We distributed A3 posters across 37 venues within 50 miles of the university, communicating with a relevant target audience and advertising various different courses to encourage the students to

apply.

For More InformationPlease contact

Dan PhotiHead of Sales

t. 01252 368308e. dan.photi@boomerangmedia.co.uk