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BIBLIOGRAPHY
BOOKS AND MAGAZINES
Kotler. P. Marketing Management Analysis Planning Control Prentice Hall of
India PvL Ltd., New Delhi. 1972
Singhal.AK Agricultural Markets in India Anmol Publications, New Delhi. 1989.
Shipherd. G. S. Marketing of Farm Products, Lowa State University Press
Amess, Iowa, USA 1972
Naveena Velanmai - April 1998
Naveena Velanmai - May 1998
Vanigamani - Ohinamani Supplimint dt. 9, Feb. 1998
S.S.Naganajan, Kisan World A wholistic view of banana plant page number 62.
April 1993.
Aru. Solaiappan Banana cultivation* Publisher Prema Press, 140 MK Amman
Koil Street Chennai —4. Publication 1981.
The Hindu Survay of Indian Agriculture 1997
Gupta &P. Marketing of Agricultural Produce in India, Vora and co. Pubhshers
Pvt. Ltd., Bombay 1969
Jasdan Walla Z.Y. Marketing Efficiency in Indian Agriculture, Allied Publishers
Pvt. Ltd., Bombay 1966
177
Ramgopal A Fruit Preservation, Kalaimagla Karialayam, Mylapore, Chennai,
Publisher M.L.J. Press Pvt. Ltd., Mylapore Chennai —4
Khols R.L, Marketing of Agricultural Products 3 Edition Mac Millan Co, New
York 1967.
Gupta S.P. Statistical MetI ods, sultan Chand and Sons, New Delhi 1991.
Mamona C.B. Agricultural, Roblems in India Kitab Mahal, Allahabad 1984.
Kothan c.R, Research Methodology, WIlley Easten Ltd., Chennai 1993
Ramasamy V.S. and Nanakuman S.N. Marketing Management, Mac Millan Inkia
Ltd., 1990.
Willam J. Stanton, Fundamentals of Marketing, Mc-Grow Hill Book Company,
New York 1978.
Montenson W.P. Modem Marketing of Farm Products, Dancille, HI, Inter state
Printers and Publishers 1963.
Satish Mamona, Agricultural Marketing Kitab Mahal, New Dilhi 1989.
Subba Rao.K. Agriculture Marketing edited by Dantwala. M.L. etal, Indian
Agriculture Development Since Independence, Oxford and IBH publishing
Company Pvt. Ltd., 1986.
Samiuddin and Mahtoozur Rahman 1983, Cooperative in India - S. Chand & co.,
New Delhi PP. 198-199.
178
BOOKS
Balaknshnan, MR., Vazhai. New Century Book House, Madras, 1974.
Bell Martin, L. Marketing Concepts and Strategy, New York, Macmillan, 1966.
Bert Rosenbloom, Marketin g Channels - A Management View. The Dryden
Press, Illinois, 1978
Bhalerao, M.M., Sant Kumar and D.N. Prasad, Input use Efficiency in Indian
Agr culture, A Study of Vegetables and Oilseeds. Banaras Hindu University,
Varanasi, Uttar Pradesh.
Bombay Agricultural Department, Cultivation of Banana, Miscellaneous
Publications, Bombay Plantain, 1915.
Cheema, G.S., Bhat, S.S. and Naik, KL, Commercial Fruits of India, Macmillan
and Co., Limited, Calcutta, 1954.
Chenan Jacob, K, Madras Bananas - A Monograph. Madras Government
Publication, Madras, 1946
Clark, R. 0 and Clark, F.E., Principles of Marketing
Damodar Gujarati, Basic Econometrics. International Student Edition, McGraw-
Hill Book Company, New Delhi, 1986.
Duckworth, R.B., Fruits and Vegetables. pergamon press, London, 1966.
Earl 0. Heady, Economics of Agricultural Production and Resource Use. Prentice
Hall of Inilia Private Ltd., New Delhi, 1964.
Fergusor, C.E., Micro Economics Theor y. Home Wood Illinois, U.S.A., 1982
179
Gopalan Nair, T. Bananas in India. The Fact Technical Society, Udyogamandal,
1962.
Hanumaritha Rao, Farm Size and Distribution of Gain. Technological Change
and Distnbution of Gains in Indian Agriculture. Mac Millan India Ltd., Delhi, 1975.
Harry J. Fuller, The Plant World Holt. Rinahart and Wington mc, 1961, New York.
Hayes, W.B. Horticulturist, Fruit Growing in India. Kitabistan, Allahabad, 1970.
Hearer, A.E., Modem Banana Production. The Book DMsion, Grampian Press
Limited, (3reat Britain, 1964.
Henry E. Garrett and Woodworthy, R.S., uThe Scaling of Mental Tests and Other
psychological Data, Statistics in Ps ycholoav and Education. Vakils, Fettes and
Simons Ltd., Bombay, 1981.
Jam S.C. Pnnciøles and Practice of Agricultural Marketing and Prices. Vora and
Co., Publishers Private Ltd., Bombay, 1971.
Koutsoyiannis, A. Modem microeconomic. The Maclilian Ltd., London, 1983.
Lawrence R. Klein, A TextBook of Econometrics, 2"' Edition, Prentice-Hall, Inc.,
Englewood Cliffs, 1974.
Madnani, G.M.K., Introduction to Econometrics, 3 Edition, Oxford and IBH
Publishing co., New Delhi, 1986.
Madhava Rao, V.N. Banana. Indian Council of Agricultural Research, New Delhi,
1984.
Naick, K.C.., South Indian Fruits and their Cultures, M/s P. Varadhachan and
Co., 1949.
iso
Nakkirar, Thirumurugatrupadai, (Sangam Literature Lines 307-308), V.M.
Gopalaknshanmachan Publications, 1961.
Nayaar, T.G., Banana: Nendran, Madras Agriculturist Department, 1954
Otiswarren Barrect, The Tro pical Crops. The Mac Millan Company, New Delhi,
1928.
Raman KR., Madhava Rao, V.N. and Alagiamanavalan, R.S. Bananan Culture.
Tamil Nadu Agricultural University, Coimbatore, 1974, pp. 1 - 17.
Reynolds, P.k. The Story of the Banana. 1926.
Saint, G.R., Farm 'size, Resource-Use Efficienc y and Income DistrIbution, Allied
Publishers, New Delhi, 1979.
Sampath, R.K. Economic Efficiency in Indian Agriculture. The Macmillan
Company of India Limited, New Delhi, 1979.
Sgabgvu, P. Surplus Manpower in Agricultural and Economic Development, Asia
Publishing House, Bombay, 1969.
Shanmugavelu, K.G., Banana Taxonom y, Breeding and Production Technology.
College of Houticulture, Tamil Nadu Agricultural University, Coimabtore.
Shankar, N., HandBook Of A griculture. Indian Council of Agriculture Research,
New Delhi, 1967.
Simmonds, N.W., Banana, Western Printing Services, Great Britain, 1959.
Evolution of Croø Plants, Longmans, new Yark, 1976.
Solaiyappan, Banana Cultivation, Madras Arunothayam 1981.
181
Subramanian, Ky., Analysis of Growth of Area, Production and Productivit y of
Banana am India, 1965-66 to 1978-79, Indian Institute of Horticultural Research
(IIHR), Bangolre.
Stiglar, J.C., Price Theory. Mc Graw H'H Kogakusha Ltd., Tokyo, 1974.
Tandon, R.K. and Dhondyal, S.P., PnnciDles and Methods of Farm Management.
Nirbal-ke-Bairam Press, Kanpur, 1971.
Theil, H., Economics and Information Theory. North Holland Publishing
Company, Amsterdam, 1967.
Thiruvenkadatan, C.R. and S. Balasubramanian, Marketing of Banana in Tamil
Nadu, Agricultural Department, Madras, 1968.
Tousley, R.D., Eugen Clard and F.E. Clark, Princiøles of Marketing. Mac Miltano
Co., New York, 1968.
Whyllie, J., Farm Management. E, & F.N. Spen, Ltd., London, 1960
William J. Stanton, Fundamentals of Marketing, Mc Graw Hill Inc., 1975.
Alagiamanavalan, RS and Balaknshnan, R., 'Double Planning in Robusta
Banana', The Madras Agricultural Journal, Vol. LXVI, January 1976, p. 63.
Allan Gowar, 'Productivity in Canadian Agriculture', Canadian Journal of
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Arputharaj, C. and Kesavan Nair S., 'Economics of Banana Cultivation in Kerala'
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182
Bakthavatsalu, CM. Alagalamanavalan, R.S. and Sathiyamoorthy, S., 'Better
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1960, P. 394.
Chundawat, B.S. 'Banana Cultivation in Gujarar, Indian Horticulture. Vol. XXVII,
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Dahiya, L.N., 'Impact of Optimum Agricultural Land Allocation Patterns of Farm
Income: A Case Study in Traditional Agricultural Economics', Indian Journal of
Agncultural Economics', Vol. 31, No.1, 1976, pp. 23-29.
Dhareshwar, 'Respect of Basral Banana to Different Manures under Deccan
Conditions', Rural India, Vol. 74, 1952, p. 156.
Dhongade, M.P. and Kumbhar, G.D., 'Marketing of Apples in Maharashtra',
Agricultural Marketing. Vol. 14, No. 2, 1976, pp. 13-16.
Dhull, D.N. and Gangwar, A. G., 'Marketing of Mustard in Haryana', Agricultural
Marketing. Vol. 18, No. 4, October-December, 1984.
Flinn and mubarak Au, "Technical Efficiency in Basmathi Rice Production',
Pakistan Jourani of Applied Economics, No. 1, 1986.
Gangwar, A.C. and George, M.V., income, Price, and Yield variability for
principal Crops and Cropping Pattern in Haryana State', Agricultural Situation in
India, Vol. XXVI, No. 2, 1971, p. 73.
Hali, R., 'Red Banana - A good Money Spinner', Indian Horticulture, VoL XX,
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Invinder Paul Singh, 'Resource Use Efficiency in Agricultural Economics, vol.
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183
Jaganatha Rao, 'Price Spread in Marketing of Important Fruits in Bombay
Market', Indian Journal of Marketing, vol. VII, No. 3, November 1976, pp. 15-17.
Jam, KK, 'Structural Distribution of Operational Holdings in Different Zones of
Punjab- Research Notes', Indian Journal of Agricultural Economics, Vol XXXIX.
No. 2, April - June 1984, p. 252.
Kholi, R. R., 'What Makes Banana is Profitable Crop', Indian Horticulture, No. 3,
July-September 1983, p. 5.
Kalirajan, K, 'Benefits From the High Yielding Varieties Paddy Area', Indian
Journal of Agriculture Economics, Vol. 35, 3, July-September, 1980, pp. 73-74.
Kallapur, S.K 'Banana Fibre Industry in Kerala', Khadi Gramodyoq, Vol, XX. No.
2, November, 1973, p. 10.
Kayal, S.L. and Gupta, C.P., 'Fruit Industry - Past. Present and Future', Indian
Farmers Digist, vol. II, No. 8, 1978, p. 5.
Karam Singh, 'Optimum Land Use Pattern and Resource Allocation in a Growing
Economics', Indian Journal of Agricultural Economics, Vol. 33, No. 1, 1978, pp.
44-58.
Kaul, J.L and Metha, S.K., 'Factor share in Agricultural Income', Indian Journal
of Agricultural Economics, Vol. 20, No. 8, 1972, P. 13.
Khare, B.B., 'The Mathematical Formulations of Production Function', Indian
Journal of Agncultural Economics vol. 16, No. 3, 1967, pp. 33-37.
Khusro, AM., 'Returns to Scale in Indian Agriculture', Indian Journal of
Agricultural Economics, vol. 19, No. 3, 1964, pp. 87-89.
Laul, M.S.,: Fruit Beverage Industry in India', Agricultural Marketing, Vol. 4, No.
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Latha Bastine and Radha Knshnan, V., "Economics of Banana Cultivation in
lnnjalakkuda Blook in Trichur District of Kerala", Indian journal of Agricultural
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Madhu Sudan Ghose, uFram Size) ProductMty, Nexus Under Alternative
Technology', Indian Journal of Agricultural Economics, Vol. No. 1 ) January-
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Nagarajan, S.S., Successful Nendran Cultivation in Trichy District. Kisan World,
April 1993.
Pawar, J.R. and Patil S.P., "Price Spread in Marketing of important fruits in
Bombay', Indian Journal of Marketing, Vol. 8, No. 3, 1976, pp. 15-18.
Raj Krishan, "Some production Function for the Punjab', Indian Journal of
Agricultural Economics, Vol. 19, No. 3, pp. 87-89, 1964.
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marketing, Vol. XVI, No. 7, March 1986, p. 22.
Ranj it Singh, V. and M.V. Geroge, "Price Spread and Market Margins of Rice in
Punjab, Agricultural Situation in India, Vol. 125, No. 3, 1978, Pp. 249-253.
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Vol. VI, No. 26, June 26, 1976.
Roy, R.S., "Cultivation of Banana in Bihar', Indian Farming, 1950, pp. 179-182.
Rudra, A., "Farm size and Yield Per Acre", Economic and Political Weekly, Vol.
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Saini, G.R., "Resource Use Efficiency in Agriculture', Indian Journal of
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Sen, AK, 'An Aspect of Indian Agriculture', Economic Weekly, Annual No. Vol.
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Sharrna, R.K and Pandey, H.K., "Economics of Guvaa Production and its
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The Hindu, July 20, 1995.
Singh, H. and Raghubhansi, C.S., 'Marketing of Apples1, Indian Journal of
Marketing, Vol. 7, 1977, pp. 11-16.
Singla, AR. and George, M.V., 'marketing of Sweet Oranges in Punjab, Journal
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Siddappa, G.S., Nanjundasami, A.M. and Saroja, "Utilization of Banana Fruit',
Indian Horticulture, Vol. 14, No. 1, October— December, 1969, p. 17.
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Subramanalan, KV. Marketing of Fruits: Self-Marketing Vs contract sate - Case
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Subba Rao, P., 'General Insurance Corporation of Marketing', Indian Journal of
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186
Manivánnan, s Economic Analysis of Production and Marketing of Poovan
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Tamil Nadu Agncuttural University, Coimbatore, 1979.
Rama Subramanian, K., A Study on Production and Marketing of Banana in
Ithamapalyam Taluk, Madurai District, M.Sc., (Agri) Dissertation, Tamil Nadu
Agricultural University, Coimbatore, 1979.
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1971), P.15.
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The macmiHan Company, 1969), P.4.
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Prentice Hall mc, 1978) P.659.
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India Limited, 1973), P.195.
Philip Kotler, Marketing Management (New Delhi: Prentice Hall of India Private
Limited, 1963) P.13.
Philip Kotler, Principles of marketing (New Delhi: Prentice Hall of India Private
Limited, 1980) P.231
Philip Kotler, Marketing Management: Analysis, planning and control,
(Englewood cliffs: Prentice Hall, Inc., 1980), P.110.
Philip Kotler, Marketing Management - Analysis, planning, Implementation and
control, (New Delhi: Prentice Hall of India Private Ltd, 1994), P.247.
188
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189
GOVERNMENT PUBLICATIONS AND COVERNMENT RECORDS
Area and Production of Principal Crops in India: Various Issues, Directorate to
Economics and Statistics', Ministry of Agriculture Government of India.
Disthct Statistical Hand Book and G return, Directorate of Statistics, Tnchy,92-93.
'Indain Agriculture in Brief: Various Issues:, Directorate of Economics and
Statistics, ministry of Agriculture and Development, Government of India.
Season and Crop reports, Directorate of Statistics, Tamil Nadu.
Statistical HandBood of Tamil Nadu, Directorate of Statistics, Madras 1992.
Studies on the Economics of Farm Management in Coimbatore District (Tamil
Nadu), Report for the year 1971 —72 (New Delhi, Directorate of Economics and
Statistics, Ministry of Agriculture and Irrigation, Govt. of India, 1977),
pp. 501-502.
Tamil Nadu Crop Estimation Surveys on Bananal 'Directorate of Statistics, Tamil
Nadu'.
Adangal of all sample Revenue villages, Account No. I and 2, Fasli 1402, G.
Return, 1992-93.
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