book advertising and marketing

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Paying Ads to Sell Books is an expense not an investment

... avoid falling into the trap

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What are most self published authors are doing?

... and why it’s the wrong approach

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Buy My Book!

Stephanie Kuehnert

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Buy My Book!XStephanie Kuehnert

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Why is an expense?

• It’s linear. You have one chance to close the sale.

• You are not building assets. Once the visitor is gone, is gone.

• Your ability to optimize your campaign is very limited. You can only test and track your ads, and that’s only part of the equation.

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There is a better way... and is far more profitable

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

YourOwnWebsite.com

Buy My Book!

Stephanie Kuehnert

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Why is a better way?

• You are building your reputation as an author.

• You are building an audience. Your subscriber list is an asset

• You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset.

• You increase your online visibility and positioning.

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When you build an Audience you can...

• Communicate with your subscribers regularly and build a relationship with them.

• Promote upcoming books, presell books and promote related products.

• Develop additional information products, materials and build a business around your book.

• Increase your revenue so you can reach broader audiences and perpetuate your message.

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What’s the next step?... you only need 3 things.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

3 Essentials

• Your own website and domain name.

• An autoresponder service.

• An incentive to offer in exchange of the visitors email address.

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Set a deadline and take action!