book advertising and marketing

©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

Paying Ads to Sell Books is an expense not an investment

... avoid falling into the trap

http://videomarketingbuzz.com























http://VideoMarketingBuzz.com



What are most self published authors are doing?

... and why it’s the wrong approach



























Buy My Book!

Stephanie Kuehnert



























Buy My Book!XStephanie Kuehnert

























Why is an expense?

• It’s linear. You have one chance to close the sale.

• You are not building assets. Once the visitor is gone, is gone.

• Your ability to optimize your campaign is very limited. You can only test and track your ads, and that’s only part of the equation.



























There is a better way... and is far more profitable



























YourOwnWebsite.com

Buy My Book!

Stephanie Kuehnert



























Why is a better way?

• You are building your reputation as an author.

• You are building an audience. Your subscriber list is an asset

• You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset.

• You increase your online visibility and positioning.



























When you build an Audience you can...

• Communicate with your subscribers regularly and build a relationship with them.

• Promote upcoming books, presell books and promote related products.

• Develop additional information products, materials and build a business around your book.

• Increase your revenue so you can reach broader audiences and perpetuate your message.



























What’s the next step?... you only need 3 things.



























3 Essentials

• Your own website and domain name.

• An autoresponder service.

• An incentive to offer in exchange of the visitors email address.



























Set a deadline and take action!


























book advertising and marketing

Self Improvement

stephanie kuehnertfelipe

ads andconversions

upcoming books

better way

visitors email address

broader audiences

online visibility

subscriber list