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TOP 10 LEARNING QUESTIONS FOR GROUP 3
Boni Regis
January 5, 2012
http://bonibeckregis.blogspot.com
Marketing Management Class of
Prof. Remigio Joseph De Ungria
TOP 10 Learning Questions for
Chapter 1: Defining Marketing for the 21st Century
Rex Sandoval
______ is the art and science of choosing target markets and getting, keeping, and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
1. ___________ is the process of identifying the target markets; It includes attracting and keeping customers.
a.Supply Chain Management
b.Financial Management
c. Total Quality Management
d.Marketing Management
e.Brand Management
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MARKETING MANAGEMENT
Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
CONCEPT
1. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
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1. ___________ is the process of identifying the target markets; It includes attracting and keeping customers.
a.Supply Chain Management
b.Financial Management
c. Total Quality Management
d.Marketing Management
e.Brand Management
Chapter 2: Developing Marketing Strategies and Plans
10 Learning Questions
Belinda Anne Tamayo
QUESTION Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to
carry a promotion for another company’s product or service?
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Possible Answers:
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
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2. Which category refers to one company agreeing to carry a promotion for another company’s product or service?
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
e. None of the above
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Product or service alliances
- One company licenses another to produce its product, or two companies jointly market their complementary products or a new product
Promotional alliances
- One company agrees to carry a promotion for another company’s products or service
CONCEPT
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CONCEPT
Logistics alliances
- One company offers logistical services for another company’s product
Pricing collaborations
- One or more companies join in a special pricing collaboration
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7. Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service?
http://beltamayo.blogspot.com/
a. Product or service alliances
b. Promotional alliances
c. Logistics alliances
d. Pricing collaborations
2. Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service?
a. Product or service alliances
b. Logistics alliances
c. Promotional alliances
d. Pricing collaborations
e. None of the above
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______ is a tool for identifying ways to create more customer value.
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QUESTION
Possible Answers:
a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. None of the above
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3. ______ is a tool for identifying methods to create more customer value.
a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. Total Quality Management
e. None of the above
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CONCEPT
Value Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.
Value Chain – Value chain is a tool for identifying ways to create more customer value
Core Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:
It is not easy for competitors to imitate.
It can be leveraged widely to many products and markets.
It must contribute to the end consumer's experienced benefits.
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______ is a tool for identifying ways to create more customer value.
a. Value Delivery Network
b. Value Chain
c. Core Competencies
d. None of the above
3. ______ is a tool for identifying methods to create more customer value.
a. Value Delivery Network
b. Total Quality Management
c. Core Competencies
d. Value Chain
e. None of the above
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TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets
Jem Caraig
December 16, 2011
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com
These Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
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4. All of the following statements are true about the Herzberg Theory, except…
a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
c. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
e. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
CONCEPT
Herzberg’s Two-Factor Theory
Dissatisfaction and
Demotivation
Employees not dissatisfied,
but not motivated
Positive satisfaction and
motivation
Hygiene Factors
Motivator Factors
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CONCEPT
Dissatisfaction and
Demotivation
Employees not dissatisfied,
but not motivated
Positive satisfaction and
motivation
Hygiene Factors
Motivator Factors
Herzberg’s Two-Factor Theory
http://jemcaraig.blogspot.com
These Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
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a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
c. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
e. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
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4. All of the following statements are true about the Herzberg Theory, except…
Which of the following is true?
A. Subcultures include family, nationalities, religions and racial groups
B. Social Factors include family, nationalities, religions and racial groups
C. Subcultures include nationalities, religions, racial groups and geographical regions
D. Social Factors include family, reference groups, statuses and racial groups
E. None of the above
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5. All of the statements are true, except…
a. Subcultures include family, nationalities, religions and racial groups
b. Social Factors include family, nationalities, religions and racial groups
c. Subcultures include nationalities, religions, racial groups and geographical regions
d. Social Factors include family, reference groups, statuses and racial groups
e. None of the above
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CONCEPT
Subcultures
Each culture consists of smaller subcultures that provide more specific identification and socialization for their members. When subcultures grow large and affluent enough, companies often design specialized marketing programs to serve them.
SUBCULTURES include:
NATIONALITIES
RELIGIONS
RACIAL GROUPS
GEOGRAPHICAL REGIONS
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Social Factors
CONCEPT
REFERENCE GROUPS
FAMILY
SOCIAL ROLES STATUSES
SOCIAL FACTORS include:
In addition to cultural factors, social factors such as reference groups, family, and social roles and statuses affect our buying behavior.
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Which of the following is true?
A. Subcultures include family, nationalities, religions and racial groups
B. Social Factors include family, nationalities, religions and racial groups
C. Subcultures include nationalities, religions, racial groups and geographical regions
D. Social Factors include family, reference groups, statuses and racial groups
E. None of the above
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a. Subcultures include nationalities, religions, racial groups and geographical regions
b. Social Factors include family, nationalities, religions and racial groups
c. Subcultures include family, nationalities, religions and racial groups
d. Social Factors include family, reference groups, statuses and racial groups
e. None of the above
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5. All of the statements are true, except…
TOP 10 Learning Questions for
(Chapter 8- Identifying Market Segments and
Targets)
Nailah P. Cristobal
December 16, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://nailah08.blogspot.com Colorful Me
___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
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6. Consumers who buy only one brand all the time are considered _______.
a. Split Loyals
b. Switchers
c. Hard-core Loyals
d. Shifting Loyals
e. Loyalists
Loyalty Status
Hard-core
Loyals
Split Loyals
Shifting Loyals
Switchers
CONCEPT
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4 Groups based on Loyalty Status
Hard-core loyals-Consumers who buy only one brand all the time.
Split loyals-Consumers who are loyal to two or three brands.
Shifting loyals-Consumers who shift loyalty from one brand to another.
Switchers-Consumers who show no loyalty to any brand.
CONCEPT
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___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
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a. Split Loyals
b. Switchers
c. Loyalists
d. Shifting Loyals
e. Hard-core Loyals
6. Consumers who buy only one brand all the time are considered _______.
TOP 10 Learning Questions for Chapter 19
Managing Personal Communications: Direct and Interactive Marketing, Word
of Mouth and Personal Selling
Farisha Joy C. Oblego
15 December 2011
http://farishajoyoblego.blogspot.com
All are types of telemarketing except:
A. Telesales
B. Telecoverage
C. Teleprospecting
D. Telecommunication
E. Customer service and technical support
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Question
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7. All are considered TELEMARKETING except:
a. Telesales
b. Telecoverage
c. Teleprospecting
d. Telecommunication
e. Customer service and technical support
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Types of Telemarketing
CONCEPT
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CONCEPT
Telemarketing
It is the practice of using the telephone to engage in selling, promoting and researching of products or services.
This can be done also through face-to-face or web conferencing appointment.
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All are types of telemarketing except:
A. Telesales
B. Telecoverage
C. Teleprospecting
D. Telecommunication
E. Customer service and technical support
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Answer
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a. Telesales
b. Telecoverage
c. Teleprospecting
d. Customer service and technical support
e. Telecommunication
7. All are considered TELEMARKETING except:
TEN CONCEPTS ON
KOTLER AND KELLER’S
Chapter 20: Introducing New Market offerings
Nepthalie D. Pasiliao
Which does not belong to the Categories of New Products?
A. New-to-the-world
B. New partners
C. New product lines
D. Improvements
E. Cost reductions
Question
8. Which is NOT INCLUDED in the Categories of New Products?
a. New-to-the-world
b. New partners
c. New product lines
d. Improvements
e. Cost reductions
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CONCEPT
Categories of New Products
New-to-the-world
Cost reductions
New product lines
Additions
Improvements
Repositionings
CONCEPT
Categories of New Products
There are 6 factors of the Categories of New Products Which are New-to-the-world, New product lines, Additions, Improvements, Repositionings and Cost reductions.
New Partners is NOT involved to the Categories of New Products.
Which does not belong to the Categories of New Products?
A. New-to-the-world
B. New partners
C. New product lines
D. Improvements
E. Cost reductions
Answer
a. New partners
b. New-to-the-world
c. New product lines
d. Improvements
e. Cost reductions
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8. Which is NOT INCLUDED in the Categories of New Products?
What is the individual’s decision to become a regular user of a product?
A. Awareness
B. Adoption
C. Evaluation
D. Test
E. Interest
Question
9. What is the individual’s decision to become a loyal user of a product?
a. Awareness
b. Adoption
c. Evaluation
d. Test
e. Interest
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The Consumer-Adoption Process
CONCEPT
Adoption – is an individual’s decision to become a regular user of a product.
After which, the adopters of new products move trough the 5 stages in adoption process.
An innovation is any good, service, or idea that someone perceives as new, no matter
how long its history.
Stage in the Consumer-Adoption Process
CONCEPT
Awareness Interest
Evaluation
Trial
Adoption
4. What is the individual’s decision to become a regular user of a product?
A. Awareness
B. Adoption
C. Evaluation
D. Test
E. Interest
Answer
a. Awareness
b. Test
c. Evaluation
d. Adoption
e. Interest
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9. What is the individual’s decision to become a loyal user of a product?
7. Which statement is Not correct in Marketing
Strategy Development?
a. Marketing strategy is a three-part plan for introducing new-product in the market.
b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.
c. Marketing strategy describes the long-run sales and profit goals.
d. Marketing strategy does not consider the target market’s size, structure, and behavior.
e. None of the above
Question
10. Which statement is false in Marketing Strategy Development?
a. Marketing strategy is a three-part plan for introducing new-product in the market.
b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.
c. Marketing strategy describes the long-run sales and profit goals.
d. Marketing strategy does not consider the target market’s size, structure, and behavior.
e. None of the above
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CONCEPT
THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT
Describes the target market’s size, structure, and behavior.
Outlines the planned price,
distribution strategy, and marketing budget for the first
year.
Describes the long-run sales and profits goals and marketing-mix
strategy over time.
First Part
Second Part
Third Part
CONCEPT
MARKETING STRATEGY DEVELOPMENT
Marketing Strategy is a three-part plan for introducing new-product in the market.
After the company has segmented the market, chosen its target customers and identified their needs, next is to determine its desired marketing position.
After the concept test, comes the introduction of the new product into the market with the 3 part marketing plan.
a. Marketing strategy is a three-part plan for introducing new-product in the market.
b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.
c. Marketing strategy describes the long-run sales and profit goals.
d. Marketing strategy does not consider the target market’s size, structure, and behavior.
e. None of the above
7. Which statement is not true in Marketing Strategy Development?
Answer
a. Marketing strategy does not consider the target market’s size, structure, and behavior.
b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.
c. Marketing strategy describes the long-run sales and profit goals.
d. Marketing strategy is a three-part plan for introducing new-product in the market.
e. None of the above
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10. Which statement is false in Marketing Strategy Development?
TOP 10 LEARNING QUESTIONS FOR GROUP 3
Boni Regis
January 5, 2012
http://bonibeckregis.blogspot.com
Marketing Management Class of
Prof. Remigio Joseph De Ungria
(End of Questions)
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