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TOP 10 LEARNING QUESTIONS FOR GROUP 3

Boni Regis

January 5, 2012

http://bonibeckregis.blogspot.com

Marketing Management Class of

Prof. Remigio Joseph De Ungria

TOP 10 Learning Questions for

Chapter 1: Defining Marketing for the 21st Century

Rex Sandoval

______ is the art and science of choosing target markets and getting, keeping, and growing customers.

a. Brand Management

b. Marketing Management

c. Financial Management

d. Supply Chain Management

e. None of the above

1. ___________ is the process of identifying the target markets; It includes attracting and keeping customers.

a.Supply Chain Management

b.Financial Management

c. Total Quality Management

d.Marketing Management

e.Brand Management


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MARKETING MANAGEMENT

Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

CONCEPT

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1. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.

a. Brand Management

b. Marketing Management

c. Financial Management

d. Supply Chain Management



1. ___________ is the process of identifying the target markets; It includes attracting and keeping customers.

a.Supply Chain Management

b.Financial Management

c. Total Quality Management

d.Marketing Management

e.Brand Management

http://www.google.com.ph/imgres?imgurl=http://image.shutterstock.com/display_pic_with_logo/242758/242758,1219833054,2/stock-vector-red-thumbs-up-finger-okay-sign-vector-illustration-16597513.jpg&imgrefurl=http://www.shutterstock.com/pic-16597513/stock-vector-red-thumbs-up-finger-okay-sign-vector-illustration.html&usg=__ZZIOc24JvU_EBBcfYUVSXbL0YdI=&h=470&w=410&sz=40&hl=tl&start=24&zoom=1&tbnid=l0OwPwMPkRy0bM:&tbnh=129&tbnw=113&ei=fbECT-rBEq6viQeLpJGbDg&prev=/search%3Fq%3Dokay%2Bsign%26start%3D21%26um%3D1%26hl%3Dtl%26sa%3DN%26gbv%3D2%26tbm%3Disch&um=1&itbs=1

Chapter 2: Developing Marketing Strategies and Plans

10 Learning Questions

Belinda Anne Tamayo

QUESTION Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to

carry a promotion for another company’s product or service?

http://beltamayo.blogspot.com/

Possible Answers:

a. Product or service alliances

b. Promotional alliances

c. Logistics alliances

d. Pricing collaborations


2. Which category refers to one company agreeing to carry a promotion for another company’s product or service?








Product or service alliances

- One company licenses another to produce its product, or two companies jointly market their complementary products or a new product

Promotional alliances

- One company agrees to carry a promotion for another company’s products or service

CONCEPT



CONCEPT

Logistics alliances

- One company offers logistical services for another company’s product

Pricing collaborations

- One or more companies join in a special pricing collaboration



7. Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service?






2. Strategic Alliances take the form of Marketing Alliances. Which category refers to one company agreeing to carry a promotion for another company’s product or service?


b. Logistics alliances

c. Promotional alliances





______ is a tool for identifying ways to create more customer value.


QUESTION

Possible Answers:

a. Value Delivery Network

b. Value Chain

c. Core Competencies

d. None of the above


3. ______ is a tool for identifying methods to create more customer value.


b. Value Chain


d. Total Quality Management




CONCEPT

Value Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.

Value Chain – Value chain is a tool for identifying ways to create more customer value

Core Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:

It is not easy for competitors to imitate.

It can be leveraged widely to many products and markets.

It must contribute to the end consumer's experienced benefits.




______ is a tool for identifying ways to create more customer value.


b. Value Chain


d. None of the above

3. ______ is a tool for identifying methods to create more customer value.


b. Total Quality Management


d. Value Chain




TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets

Jem Caraig

December 16, 2011

For use in the Marketing Management Class of


http://jemcaraig.blogspot.com

http://jemcaraig.blogspot.com/

These Herzberg Theory definitions are true, except…

A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.

B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.

C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.

D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.

E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.

23 http://jemcaraig.blogspot.com



4. All of the following statements are true about the Herzberg Theory, except…

a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.

b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.

c. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.

d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.

e. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.


CONCEPT

Herzberg’s Two-Factor Theory

Dissatisfaction and

Demotivation

Employees not dissatisfied,

but not motivated

Positive satisfaction and

motivation

Hygiene Factors

Motivator Factors




CONCEPT

Dissatisfaction and

Demotivation

Employees not dissatisfied,

but not motivated

Positive satisfaction and

motivation

Hygiene Factors

Motivator Factors

Herzberg’s Two-Factor Theory




These Herzberg Theory definitions are true, except…

A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.

B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.

C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.

D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.

E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.



a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.

b. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.

c. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.

d. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.

e. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.


4. All of the following statements are true about the Herzberg Theory, except…


Which of the following is true?

A. Subcultures include family, nationalities, religions and racial groups

B. Social Factors include family, nationalities, religions and racial groups

C. Subcultures include nationalities, religions, racial groups and geographical regions

D. Social Factors include family, reference groups, statuses and racial groups

E. None of the above



5. All of the statements are true, except…

a. Subcultures include family, nationalities, religions and racial groups

b. Social Factors include family, nationalities, religions and racial groups

c. Subcultures include nationalities, religions, racial groups and geographical regions

d. Social Factors include family, reference groups, statuses and racial groups




CONCEPT

Subcultures

Each culture consists of smaller subcultures that provide more specific identification and socialization for their members. When subcultures grow large and affluent enough, companies often design specialized marketing programs to serve them.

SUBCULTURES include:

NATIONALITIES

RELIGIONS

RACIAL GROUPS

GEOGRAPHICAL REGIONS




Social Factors

CONCEPT

REFERENCE GROUPS

FAMILY

SOCIAL ROLES STATUSES

SOCIAL FACTORS include:

In addition to cultural factors, social factors such as reference groups, family, and social roles and statuses affect our buying behavior.




Which of the following is true?

A. Subcultures include family, nationalities, religions and racial groups

B. Social Factors include family, nationalities, religions and racial groups

C. Subcultures include nationalities, religions, racial groups and geographical regions

D. Social Factors include family, reference groups, statuses and racial groups

E. None of the above



a. Subcultures include nationalities, religions, racial groups and geographical regions

b. Social Factors include family, nationalities, religions and racial groups

c. Subcultures include family, nationalities, religions and racial groups

d. Social Factors include family, reference groups, statuses and racial groups



5. All of the statements are true, except…


TOP 10 Learning Questions for

(Chapter 8- Identifying Market Segments and

Targets)

Nailah P. Cristobal

December 16, 2011



http://nailah08.blogspot.com Colorful Me

___________ are consumers who buy only one

brand all the time.

A. Split Loyals

B. Switchers

C. Hard-core Loyals

D. Shifting Loyals

E. Loyalists

36 http://nailah08.blogspot.com


6. Consumers who buy only one brand all the time are considered _______.

a. Split Loyals

b. Switchers

c. Hard-core Loyals

d. Shifting Loyals

e. Loyalists


Loyalty Status

Hard-core

Loyals

Split Loyals

Shifting Loyals

Switchers

CONCEPT

http://nailah08.blogspot.com


4 Groups based on Loyalty Status

Hard-core loyals-Consumers who buy only one brand all the time.

Split loyals-Consumers who are loyal to two or three brands.

Shifting loyals-Consumers who shift loyalty from one brand to another.

Switchers-Consumers who show no loyalty to any brand.

CONCEPT

http://nailah08.blogspot.com


___________ are consumers who buy only one

brand all the time.

A. Split Loyals

B. Switchers

C. Hard-core Loyals

D. Shifting Loyals

E. Loyalists

40 http://nailah08.blogspot.com


a. Split Loyals

b. Switchers

c. Loyalists

d. Shifting Loyals

e. Hard-core Loyals

6. Consumers who buy only one brand all the time are considered _______.


TOP 10 Learning Questions for Chapter 19

Managing Personal Communications: Direct and Interactive Marketing, Word

of Mouth and Personal Selling

Farisha Joy C. Oblego

15 December 2011

http://farishajoyoblego.blogspot.com

All are types of telemarketing except:

A. Telesales

B. Telecoverage

C. Teleprospecting

D. Telecommunication

E. Customer service and technical support

43

Question


7. All are considered TELEMARKETING except:

a. Telesales

b. Telecoverage

c. Teleprospecting

d. Telecommunication

e. Customer service and technical support



Types of Telemarketing

CONCEPT



CONCEPT

Telemarketing

It is the practice of using the telephone to engage in selling, promoting and researching of products or services.

This can be done also through face-to-face or web conferencing appointment.



All are types of telemarketing except:

A. Telesales

B. Telecoverage

C. Teleprospecting

D. Telecommunication

E. Customer service and technical support

47

Answer



a. Telesales

b. Telecoverage

c. Teleprospecting

d. Customer service and technical support

e. Telecommunication

7. All are considered TELEMARKETING except:


TEN CONCEPTS ON

KOTLER AND KELLER’S

Chapter 20: Introducing New Market offerings

Nepthalie D. Pasiliao

Which does not belong to the Categories of New Products?

A. New-to-the-world

B. New partners

C. New product lines

D. Improvements

E. Cost reductions

Question

8. Which is NOT INCLUDED in the Categories of New Products?

a. New-to-the-world

b. New partners

c. New product lines

d. Improvements

e. Cost reductions



CONCEPT

Categories of New Products

New-to-the-world

Cost reductions

New product lines

Additions

Improvements

Repositionings


CONCEPT

Categories of New Products

There are 6 factors of the Categories of New Products Which are New-to-the-world, New product lines, Additions, Improvements, Repositionings and Cost reductions.

New Partners is NOT involved to the Categories of New Products.


Which does not belong to the Categories of New Products?

A. New-to-the-world

B. New partners

C. New product lines

D. Improvements

E. Cost reductions

Answer

a. New partners

b. New-to-the-world

c. New product lines

d. Improvements

e. Cost reductions


8. Which is NOT INCLUDED in the Categories of New Products?


What is the individual’s decision to become a regular user of a product?

A. Awareness

B. Adoption

C. Evaluation

D. Test

E. Interest

Question

9. What is the individual’s decision to become a loyal user of a product?

a. Awareness

b. Adoption

c. Evaluation

d. Test

e. Interest



The Consumer-Adoption Process

CONCEPT

Adoption – is an individual’s decision to become a regular user of a product.

After which, the adopters of new products move trough the 5 stages in adoption process.

An innovation is any good, service, or idea that someone perceives as new, no matter

how long its history.


Stage in the Consumer-Adoption Process

CONCEPT

Awareness Interest

Evaluation

Trial

Adoption


4. What is the individual’s decision to become a regular user of a product?

A. Awareness

B. Adoption

C. Evaluation

D. Test

E. Interest

Answer

a. Awareness

b. Test

c. Evaluation

d. Adoption

e. Interest


9. What is the individual’s decision to become a loyal user of a product?


7. Which statement is Not correct in Marketing

Strategy Development?

a. Marketing strategy is a three-part plan for introducing new-product in the market.

b. Marketing strategy should outline the planned price, distribution strategy, and marketing budget for the first year.

c. Marketing strategy describes the long-run sales and profit goals.

d. Marketing strategy does not consider the target market’s size, structure, and behavior.


Question

10. Which statement is false in Marketing Strategy Development?








CONCEPT

THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT

Describes the target market’s size, structure, and behavior.

Outlines the planned price,

distribution strategy, and marketing budget for the first

year.

Describes the long-run sales and profits goals and marketing-mix

strategy over time.

First Part

Second Part

Third Part


CONCEPT

MARKETING STRATEGY DEVELOPMENT

Marketing Strategy is a three-part plan for introducing new-product in the market.

After the company has segmented the market, chosen its target customers and identified their needs, next is to determine its desired marketing position.

After the concept test, comes the introduction of the new product into the market with the 3 part marketing plan.







7. Which statement is not true in Marketing Strategy Development?

Answer

a. Marketing strategy does not consider the target market’s size, structure, and behavior.



d. Marketing strategy is a three-part plan for introducing new-product in the market.



10. Which statement is false in Marketing Strategy Development?


TOP 10 LEARNING QUESTIONS FOR GROUP 3

Boni Regis

January 5, 2012




(End of Questions)

bonibeckregis consolidated!

Business

value chain value chain

service http

form of marketing alliances

value chainc

conceptlogistics alliances

value delivery networkb

superior customer value

supply chain managemente