bongo!

BONGO

EVERYTHING YOU NEED TO KNOW ABOUT BONGO

BONGO’s EARLY HISTORY

May 2000: Marc & Bruno launch weekendesk.com in Antwerp, Belgium

At the time, users could book activities, hotel weekends and short holiday breaks online through weekendesk

September 2001: the weekendesk experience voucher sees the light of day

As of October 2006, this experience voucher is given its own brand name: Bongo

Late 2007: weekendesk becomes part of Smart & Co Group

The group employs over 600 staff in 18 countries, 75 of which are based in the Benelux, representing a turnover of 300 million euro

In 2009, close to 1 million vouchers were sold in the Benelux, representing 70 million euro turnover

The brand name awareness of Bongo rose to 80% in Flanders (> TNS/Dimarso brand study, January 2009)

The range now consists of 60 different themes, retailing anywhere from 24.9 euros to 999 euros

Bongo numbers close to 500 points of sale and 12 company-run Bongo shops, and was awarded winner of the 2008 Shopping Awards

Bongo won several awards: Coolest Brand Award (MTV Networks), best radio spot of the year, Most Promising Business, ...)

A second brand was launched in November 2008: Give a Do

Bongo, the experience voucher

60 different themes in various categories such as wellness, gastronomy, activity and getaways

BONGO SHOPS

BONGO DISTRIBUTION NETWORK

Belgium

The Netherlands

BONGO DISTRIBUTION NETWORK

B2B

Online

BONGO MEDIA CAMPAIGNS

BONGO = MAJOR MEDIA ATTENTION

Experience voucher concept Belgians are familiar with the experience voucherSimple, yet original and personal

Bongo distribution networkOver 500 points of sale in the Benelux + own shops

Reputation of the Bongo brand name80% brand name awareness + major appreciation from consumers

ExperienceClose to 10 years on the market, available in 16 countries worldwide

High profile and publicityBongo booklet (own team of copywriters and photographers)Bongo website draws over 500,000 unique visitors each month

Bongo service 92% of Bongo partners are satisfied + over 9 out of 10 are keen to continue working with Bongo

WHY SIGN UP TO BECOME A PARTNER?

• No cure no pay

• Publication in a high-quality guide which people keep even after its once-only use

• Above-average on-site spend, as the guests have not paid for their stay themselves; it was gifted to them

• Comparatively high number of reservations during the winter months of January and February (the low season in most cases)

• Online partners can easily keep track of availabilities, enabling them to give an extra push to low occupancy dates

• All online reservations are guaranteed reservations: no-shows too are paid out - all payments are made automatically (>> we need to distinguish between an online presentation and direct reservations with partners)

WHY SIGN UP TO BECOME A PARTNER?

Online reservation system for hotel partners

Easy management of availabilities

Customers can consult availabilities online and make their reservations right away

Bongo makes payments twice a month according to arrival dates. All Bongo reservations are guaranteed and are paid for, even in case of a no-show

Upselling opportunities

WHY SIGN UP TO BECOME A PARTNER?

GIVE A DO

The content of the box is determined by its price, not by a theme.

The administrative and financial aspects are the same as those for Bongo.

CONTACT

Smart&Co nv

Kronenburgstraat 27 bus 202

2000 Antwerpen

Belgium

T +32 (0)3 202 16 60

F +32 (0)3 257 38 15

www.bongo.be

partners@bongo.be

Mariniersweg 55

3011 NE Rotterdam

The Netherlands

T +31 (0)10 288 05 50

F +31 (0)10 288 05 52

www.bongo.nl

Parnters@bongo.nl