bongo!
TRANSCRIPT
BONGO
EVERYTHING YOU NEED TO KNOW ABOUT BONGO
BONGO’s EARLY HISTORY
May 2000: Marc & Bruno launch weekendesk.com in Antwerp, Belgium
At the time, users could book activities, hotel weekends and short holiday breaks online through weekendesk
September 2001: the weekendesk experience voucher sees the light of day
As of October 2006, this experience voucher is given its own brand name: Bongo
Late 2007: weekendesk becomes part of Smart & Co Group
The group employs over 600 staff in 18 countries, 75 of which are based in the Benelux, representing a turnover of 300 million euro
In 2009, close to 1 million vouchers were sold in the Benelux, representing 70 million euro turnover
The brand name awareness of Bongo rose to 80% in Flanders (> TNS/Dimarso brand study, January 2009)
The range now consists of 60 different themes, retailing anywhere from 24.9 euros to 999 euros
Bongo numbers close to 500 points of sale and 12 company-run Bongo shops, and was awarded winner of the 2008 Shopping Awards
Bongo won several awards: Coolest Brand Award (MTV Networks), best radio spot of the year, Most Promising Business, ...)
A second brand was launched in November 2008: Give a Do
Bongo, the experience voucher
60 different themes in various categories such as wellness, gastronomy, activity and getaways
BONGO SHOPS
BONGO DISTRIBUTION NETWORK
Belgium
The Netherlands
BONGO DISTRIBUTION NETWORK
B2B
Online
BONGO MEDIA CAMPAIGNS
BONGO = MAJOR MEDIA ATTENTION
Experience voucher concept Belgians are familiar with the experience voucherSimple, yet original and personal
Bongo distribution networkOver 500 points of sale in the Benelux + own shops
Reputation of the Bongo brand name80% brand name awareness + major appreciation from consumers
ExperienceClose to 10 years on the market, available in 16 countries worldwide
High profile and publicityBongo booklet (own team of copywriters and photographers)Bongo website draws over 500,000 unique visitors each month
Bongo service 92% of Bongo partners are satisfied + over 9 out of 10 are keen to continue working with Bongo
WHY SIGN UP TO BECOME A PARTNER?
• No cure no pay
• Publication in a high-quality guide which people keep even after its once-only use
• Above-average on-site spend, as the guests have not paid for their stay themselves; it was gifted to them
• Comparatively high number of reservations during the winter months of January and February (the low season in most cases)
• Online partners can easily keep track of availabilities, enabling them to give an extra push to low occupancy dates
• All online reservations are guaranteed reservations: no-shows too are paid out - all payments are made automatically (>> we need to distinguish between an online presentation and direct reservations with partners)
WHY SIGN UP TO BECOME A PARTNER?
Online reservation system for hotel partners
Easy management of availabilities
Customers can consult availabilities online and make their reservations right away
Bongo makes payments twice a month according to arrival dates. All Bongo reservations are guaranteed and are paid for, even in case of a no-show
Upselling opportunities
WHY SIGN UP TO BECOME A PARTNER?
GIVE A DO
The content of the box is determined by its price, not by a theme.
The administrative and financial aspects are the same as those for Bongo.
CONTACT
Smart&Co nv
Kronenburgstraat 27 bus 202
2000 Antwerpen
Belgium
T +32 (0)3 202 16 60
F +32 (0)3 257 38 15
www.bongo.be
Mariniersweg 55
3011 NE Rotterdam
The Netherlands
T +31 (0)10 288 05 50
F +31 (0)10 288 05 52
www.bongo.nl