boehringer-ingelheim: creating your online success

Creating your Online Success Boehringer-Ingelheim Online Communications Strategy & Consultancy Team Ingelheim, August 2010

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November 11, 2010

Boehringer Ingelheim, M. Pastore

Introduction

Your website is not just a website. Go

for a strategic online approach.

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Realising your Digital Strategy A good planning is key

Awareness Design Development Implementation Evolution

ADDIE – It‘s about making your website a

success

Costs, numbers and efficiency

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When is a website a success? L Isolated thinking, pure Project/short term thinking, missing digital strategy

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Introduction

Our key to success is CQ5 in combination with our business service package.

Internet Strategy & Consulting The big picture

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Communication &

Promotion

Consultants ensure „long term

success”

Consultancy

Governance Our CMS BI standard system

(CQ5)

Finance

Training Workshop

& Online Academy

Online Competence Center

(Knowledge platform)

1 + 1 = 3 A car. Good drivers. Perfect traffic.

A standardized

Content Management

System (CQ5)

Is a business & technical solution

Internet Strategy & Consulting

Team

Offers user-centric consultancy for your project

Internet-related

Knowledge at a glance

Online Competence Center (launch Q4/2010)

Training and know how Online Academy (launch 2011

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Our business service package

We offer you a convenient

prefabricated house.

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A standardised Content Management System CQ5

Choose your interior decoration!

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A standardised Content Management System CQ5

Do you prefer it simple?

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A standardised Content Management System CQ5

… or perhaps more complex?

NL Country

HIV Topic

Selfmedic Information Portal

Cardiguard Product

InOncology Topic

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A standardised Content Management System CQ5

The website master supports all website kids: •  Same set of templates & modules •  Individual appearance via CSS

Master Boehringer Ingelheim, M. Pastore

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A standardised Content Management System CQ5

A genious mother and child principle.

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Our business service package

What does we offer? •  Prefabricated content modules and master templates for quick and

cost-saving roll-outs •  Quick and easy editing / maintenance •  Standards for accessibility and security •  Central storage of media assets •  Excellence Monitoring •  Sharing of future developments: modern web-functionalities out of

the box •  Centralised maintenance: avoiding inconsistency, minimise your

efforts

Our business service package: … and Consultancy

Need the right knowledge at the right time for making your project a success? From pre-launch activities to a long-term sucess … Consultancy, training, Multichannel approach, Communication issues …

Let‘s share our experience with you on to do‘s and don‘ts

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User-centric Training workshops

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Project Helpers: Checklists, Briefing template, Information sheets, Quick references

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Boehringer Ingelheim, M. Pastore

Internet Strategy & Consulting Team

We are here for: •  Giving you an overview

on processes, Boehringer Ingelheim standards and stakeholders to be involved

•  Consultancy for your website project

•  Informing about CQ5 and organising trainings

•  Communications Internal and external marketing

activitities for your project

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Training workshop

A standardised and future thinking approach

Outlook & ongoing development

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1. Creating a second

standard marketing

template set

2. Mobile Website

3. Further

development of new features

and functionalities

4. Rollout:

Supportive material for

product managers Social

Collaboration and communication

Online Academy …

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One website, please….

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Resume

Online Communciations strategy and Consulting Team

supports the website set-up of all Boehringer Ingelheim countries and businesses:

cost-saving, flexible and quick.

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Thank you. Any questions?

Contact:

Manuela Pastore Boehringer Ingelheim GmbH

Manuela.pastore@boehringer-ingelheim.com