bob slinn, head of gaming partnerships emea, facebook
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Build Better Games with Facebook
Bob SlinnHead of Games Partnerships, EMEA
White Nights Moscow October 13th
Games Market Continues to Grow
Source: NewZoo Global Games Report 2015
445MPeople play games
with Facebook
$8Bpaid to developers
since 2010Clicks to games from
Facebook web and mobile daily
735M
Facebook is a Games Platform
Over 30 million apps and sites have been built with Facebook developer tools
130,000 new Facebook connected games launched in 2014
Eastern European Success Stories
We want to position developers for success in building experiences that people love
Grow MonetizeBuildFacebook Login
App LinksParse
Better SharingApp Invites
Mobile App Install AdsAnalytics for Apps
PaymentsAudience Network
LiveRail
7,000,000,000Logins in 2014
• Give People Control
• Explain Benefits
• Context Matters
• Login Screen
Background
Miniclip Case Study63.5% of DAUs use
Facebook Login
ARPDAU from FB users is
70% > than other
Logins
Conversion Rate is
65%> than other
Logins
D1 80%D7 2.5XD28 5X other Logins
Source: Facebook Financial Data 2014
Sharing
50 BILLIONpieces of app content shared to Facebook in 2014
Express Themselves Help Others
MaintainRelationships
Why People Share
Types of Sharing
Link share Image share Open Graph Stories
Creating Shareable Moments
Alphabear
Mr Jump
Criminal Case
App InvitesShare Personalised Recommendations
Draw Something
App Analytics
Introducing Facebook Analytics for Apps
Facebook Confidential - Please Do Not Distribute
What’s Included
Funnels Cohorts
Demographics & Cross-Device Measurement
Ad IntegrationsSegmentsEvent-based Metrics
Event-based Metrics
Event-based Metrics
Segments
Funnels
Cohorts
• A FREE analytics tool
• Track all of your Facebook + non-Facebook metrics
• Understand WHO your players are as well as WHAT they do
in your game
• Advertise on Facebook in 2 clicks
Why use App Analytics?
Game Insight: The Tribez
Game Insight was able to successfully re-
engage users using App Events resulting in a 5% increase of daily active users and a return on investment of 800%
Facebook SDK for Unity 5 supporting
Web GL live
Fbstart.com
Grow MonetizeBuild
Thank You
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