bob hale - har president & ceo

54%

81% Will Benefit

• 1 Million Realtor.com & Zillow iPhone apps• 10 phone calls vs. emails to agent from iPhone• Consumers may rate individual features of

homes they view.• Today’s new agent does not want office space,

sales meetings or listing tours.• In 2009, amount of office space per agent and

cost increased while marketing and salaries decreased.

• Today’s revolution is “The Mobile Internet”• IPhones know where you are.• They show you homes for sale and open

houses around you.• The IPad is the next big invention after the

internet.• Apple does not use focus groups, but rather

creates things people cannot imagine and cannot live without.

• 670,000 Real Estate websites competing for consumer eyeballs.

• In 2013, more people will access the internet via mobile than computers.

• #1 thing agents should do is post lots of high quality pictures of their listings.

• Over last 3 years Realtor.com has spent $20 Million defending and settling patent suits.

• Internet Brokers

Every website must have aspects of social media like Zillow & Trulia. Anything that is not social will not be trusted. Social Media will replace current forms of delay communication. Real Live video will become a primary form of communication.

Source: Inman Connect

Consumer want MLS data + other data – School, Community, Rating of Agents & Homes.

Consumers are suspicious of professional, readily accepts peer opinions.

According to Google, every 2 days we create as much information as we did from dawn of civilization to 2003. The issue is user generated content.

Source: REALTOR.com

Number of Sides Per Agent

# of Online Registrations 2009 – 9,619 & 2010 -7,027

3,000 members 40 years old and youngerTraining, Leadership and Community service

18,080 Free Realtor Websites18,080 Free Realtor Websites

9,316 blog posts are created by 1,200 Member Blogs

Promote listings on social networking sites

Twitter Accounts: 1,200 Tweets: 31,619

6,000 Free Agent Newsletters6,000 Free Agent Newsletters

1,700 members

Agent Videos 164 Listings Videos 1,356

Touching Members

6.3 Million Touches / Year

Over 4,330 Agents have Surveyed ClientsTotal Surveys Sent to Clients 41,009 (49% Completed)

3.6 Million Emails to Consumers / Year

2009 – Broker Listings Viewed 140,238,444 Times

2009 – 518,173 Email Leads to Brokers/Agents

2009 – Broker Phone# was Clicked 442,515 times

2009 – Click-Thrus from HAR.com to Broker/Agent Websites

2,597,318 Times

2009 – Click-Thrus from HAR.com to Broker/Agent Websites

2,597,318 Times$5.01 x 2,597,318 = $13 Million

$5.01

HAR iPhone App

HAR iPad App

Find a Realtor Sites

Realtor MatchProposed Changes to the system

Propose Change #1How users find Realtor Match Tool on HAR.com

Propose Change #2How results are displayed on Realtor Match

Propose Change #3How number of transactions are displayed on Realtor Match

Books - Barnes & Nobel vs. eReadersMovies – Time Warner vs. Theaters

TV – Samsung/Google vs. Networks Cable vs. Netflix Cars – Rated A, B, C, D