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JUNE 2019
BOARD OF DIRECTORS MEETING
IPW2019
PRESIDENT & CEO REPORT
BY THE NUMBERS – PARTNER INVESTMENTS
OCTOBER-APRIL
FY 18/19
MAYFY 18/19
YTD TOTAL FY 18/19
YTD TOTAL FY 17/18
REVENUE $215,588 $340 $215,928 $197,118
IN-KIND $424,419 $62,816 $487,235 $266,364
CO-OP
MARKETING$513,325 $76,700 $590,025 $877,814
FY 18/19 PRIVATE FUNDS $1,293,188 $1,341,296
PRELIMINARY REPORTING
TDT COLLECTIONS YEAR OVER YEAR
Sources: Osceola County Tax Collector
$2,500,000
$3,500,000
$4,500,000
$5,500,000
$6,500,000
$7,500,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT
2018/19 2017/18 2016/17 2015/16 2014/15
BY THE NUMBERS: MONTHLY TDT COLLECTIONS
Sources: Osceola County Tax Collector
April TDT Collections Increased ($5.9M vs. $5.4M) 9.65% YOY
Hotel/Motel42.9%
Timeshares4.3%
RV Parks/ Campgrounds0.7%
Vacation Homes 52.2%
BY THE NUMBERS: YTD TDT COLLECTIONS
Sources: EK Research Department
YTD TDT Collections increased ($37.3M vs. $35.6M) 4.81% YOY
Hotel/Motel46.2%
Timeshares3.6%
RV Parks/ Campgrounds
1.0%
Vacation Homes 49.3%
DESTINATION HEALTH INDICATORS
APRIL 2019 HOTEL/MOTELY/Y PERCENT
CHANGEVACATION
HOMEY/Y PERCENT
CHANGE
OCCUPANCY 68.4% -3.9% 76.1% 6.9%
ADR $97.02 -2.0% $338.44 30.6%
REVPAR $66.41 -5.8% $257.65 80.4%
Sources: Smith Travel Research, AirDNA
SPRING BREAK INDUSTRY INDICATORS
Sources: Smith Travel Research, AirDNA
HOTELOCCUPANCY %
CHANGEADR %
CHANGERevPAR % CHANGE
MARCH -2.96% -2.23% -4.67%
APRIL -3.93% -2.06% -5.80%
VACATION HOME
OCCUPANCY % CHANGE
ADR % CHANGE
RevPAR % CHANGE
MARCH 23.95% 15.64% 42.85%
APRIL 6.88% 30.64% 80.35%
Percent Change YOY
INDUSTRY PARTNERRELATIONS
BY THE NUMBERS: INDUSTRY PARTNERS
Out of Business
(as of May 31, 2019)
2 Partners
CATEGORY PARTNERS
Dining 191
Meeting Services 210
Places to Stay 223
Shopping 27
Sports Facilities 11
Things to Do 180
Transportation 64
Visitor Services 4
TOTAL 910
NEW PARTNERS
NEW PARTNERS
Big Time Event Rentals Meeting Services
Capone’s Coal Fired Pizza (Opening
Soon)Dining
Clarivita Meeting Services
Crow Practice Meeting Services
Del Frisco’s Double Eagle
SteakhouseDining
Ford’s Garage Dining
Production Resource Group (PRG) Meeting Service
Tin Roof Dining
Villa By The Castle Management Places to Stay
Wolfgang Puck Bar & Grill Dining
Yeoman’s Cask & Lion Dining
3RD ANNUAL EXPERIENCE
KISSIMMEE CARES GOLF CLASSIC
Falcon’s Fire Golf Club: May 8, 2019
• Participating sponsors: 27
• Players: 109
• Secured in sponsorship: $21,348
TOWN HALL & SAMPLE THE SPRINGS
COMMUNITY HOPE CENTER
Industry Partner Relations & Event Management
• Annual Meeting
• Experience Kissimmee Cares Golf Classic
• Explore Kissimmee
• Marketing Summit
• Partner Orientation & PartnerNet Training
• Partner Pop-Up
• Partner Spotlight
• Town Hall & Sample the Springs
• Valuable Industry Business Event (V.I.B.E.)
EVENTS & NETWORKING
INTERNATIONAL &DOMESTIC SALES
MEXICO SALES MISSION
Mexico City, Cancun: May 13-17, 2019
• Industry Partners:
o Clarion Suites Maingate
o Westgate Resorts
o Wild Florida Airboats & Gator
Park
• The team conducted sales
presentations during signature events
and product trainings.
DESTINATION BOOT CAMP
• Industry Partners:
o 11 attractions
o 8 hotels
• Industry Partners at the “Speed
Dating Product Show”:
o 7 attractions
o 7 hotels
• 19 Military ITT (Information Tour &
Travel) Managers
COMMUNITY RELATIONS
U.S. TRAVEL ASSOCIATION - TRAVEL MATTERS
NATIONAL TRAVEL AND TOURISM WEEK
Kissimmee, FL: May 5-11, 2019
• 10+ presentations to nearly 500 people throughout the month of May
o Celebration Thriving in Place
o Celebrators
o Community Groups
o Four Corners Area Council
o Hispanic Business Council
o Osceola High School Academy of Hospitality and Tourism
o Tourist Development Council
• Osceola County Proclamation as National Travel and Tourism Week
• Social Media Posts – Experience Kissimmee Tourism Matters video
• Experience Kissimmee Cares Golf Classic
• Experience Kissimmee Town Hall meeting
SOCIAL MEDIA
SOCIAL WEBSITE TRAFFIC
Users
49KSessions
59K
Bounce Rate
62.95%
Pages / Sessions
2.14
*Comparison to previous year
Total Likes
1.3MTotal Posts
89
Total
Impressions
26M
Total
Engagement
89
*Comparison to previous month
Followers
47.9KTotal Posts
59
Total
Stories
191
Total
Engagement
24.4K
*Comparison to previous month
Followers
51.4KTotal Tweets
101
Total
Impressions
221K
Total
Engagement
2.1K
*Comparison to previous month
THEME PARK CHALLENGE
• Megan duBois, theme park freelance writer
o Two-day Instagram takeover
• Results
o 3,000+ reach Instagram Stories
o Pending additional coverage
COMMUNICATIONS
PR EFFORTS
• Media FAMs
o Brazil:
• Kevin Vechiatto, Brazilian child celebrity
o Domestic:
• Megan duBois, theme park freelance writer
• Life with Benjamin, dad influencer
• Shasha Mason, Busy Being Shasha
o UK:
• Lottie Gross, freelance writer
• Media Mentions in May: 35
o Argentina: 7
o Brazil: 5
o Canada: 4
o Mexico: 12
o UK: 1
o U.S.: 6
TOP ARTICLES
Viva as Ferias Sob o Sol da Florida
• Outlet: Viaje Mais Magazine
• Market: Brazil
• Circulation: 38,500
• Editorial: 3 pages
5 Family-Friendly Eco Destinations in
Kissimmee, Florida
• Outlet: Wandering Educators
• Market: U.S.
• Online Reach: 46,000
Fun and Games in Kissimmee
• Outlet: TravelWeek
• Market: Canada
• Circulation: 33,000
• Online Reach: 40,000
MEDIAMISSION
Mexico City, Mexico: May 13-15, 2019
• Hosted signature event
• 25 journalists attended
• Partners:
o Aeromexico Airlines
o Clarion Suites Maingate
o Universal Orlando Resort
o Walt Disney World® Resort
o Westgate Towers Resort
o Wild Florida Airboats & Gator Park
MEETINGSALES
MEETING SALES SUCCESS
MAY 2018
LEADS SENTREQUESTED
ROOMS
123 91,086
MAY 2019
LEADS SENTREQUESTED
ROOMSYOY LEADS SENT
150 160,156 22%
FISCAL YTD 2017/2018
LEADS BOOKEDCONTRACTED
ROOMS
317 160,989
FISCAL YTD 2018/2019
LEADS BOOKEDCONTRACTED
ROOMS
YOY LEADS
BOOKED
339 269,546 7%
MEETING SALES SUCCESS
CONTRACTED ROOMS
FISCAL YTD 2017/2018 FISCAL YTD 2018/2019
160,989 269,546
67% increase in Contracted
Rooms YOY!
Increased total room nights booked by 29% since April reporting.
FUTURE MEETINGS BOOKED
2024 2025 2026 2027 Total
BOOKED MEETINGS 3 7 3 1 14
CONTRACTED ROOM NIGHTS 5,094 21,541 11,721 3,246 41,602
Bookings Through Incentive Beyond September 30, 2024
SALES ACTIVITIES
October 2019
Florida NetSuite User Group
Embassy Suites by Hilton Orlando
Lake Buena Vista South
80 total room nights
February 2020
Southern States Spring Showcase
Gaylord Palms Resort and
Convention Center
575 total room nights
June 2020 & 2021
Annual Conference
Omni Orlando Resort at
ChampionsGate
1,300 total room nights
SALES ACTIVITIES
• Tallahassee, FL: May 14-15, 2019
• Capital Events Tradeshow & FSAE Luncheon
• Met with 13 meeting planners
• 2 RFPs; 1,400 total potential room nights through 2022
• Kansas City, MO: May 7-10, 2019
• 50 CD associates and association clients
• New York City, NY: May 23, 2019
• 7 CD Associates
• 16 Customers
• 79% of total bookings made in 2019 – short term
MPI
• Orlando, FL: May 19, 2019
• Sponsored off-site event at Disney Springs®
• Six partners participated
• 16 North Florida MPI board members attended
• 1 RFP; 940 total potential room nights through 2021
• Austin, TX: May 15, 2019
• Met with 25 new non-traditional planners
MPI North Florida BOD Annual Meeting
HELMSBRISCOE PINTEREST DESTINATION BOARD
• April/May 2019
• HB Out & About in Kissimmee
• 187 Kissimmee pins
• 742 followers
Reunion Resort & Celebration Golf Club: June 20-23, 2019
• McNeilly Communications
o George McNeilly, managing partner
o 30+ years in sports public relations/communications
• Golf Writers FAM
o 10 writers from East Coast
o Stayed at a vacation home in Reunion Resort
o Ecotourism outing at The Paddling Center at Shingle Creek
o Kissimmee Family Golf Classic press release
• Picked up by 100+ outlets
• Domestic and international distribution
• Online, television, print, and radio
KISSIMMEE FAMILY GOLF CLASSIC
Sports Development
• West Ham United partnership extended through 2022
• New assets include:
o Family Fun Day
o Instagram posts and YouTube video episodes
o Half-time activity
o Store signing
o VIP Experience
o Two sponsored matches
o One complimentary table up to ten people at the Player Awards Dinner
WEST HAM UNITED
WEST HAM UNITED
• April 9, 2019 – WHU held a store signing sponsored by Experience Kissimmee
• Over 150 fans attended the signing
• Declan Rice is currently visiting Kissimmee June 12-22, 2019
• Declan and his family will visit the theme parks and stay in a Jeeves property at Reunion Resort
• Provided content from Declan:
o Photo shoot at Reunion Resort
o Social media photos and video posts
o YouTube video
KAYAK BASS FISHING TENVITATIONAL
Kissimmee, FL: January 28 - February 3, 2020
• Top 10 kayak anglers in the world
o Staying at Encore Resort
• 200 more anglers expected to fish in the tournament
• Television coverage on World Fishing Network (WFN), Sportsman Channel, and Fox Sports Sun
• Also seen on Amazon Prime, Apple TV, and Hulu
KEY UPCOMING EVENTS
• July 8-11 Cvent Connect – Las Vegas, NV
• July 11-13 FSAE Annual Convention – Jacksonville, FL
• July 18 SGMP (Society of Government Meeting Planners) – Gainesville, FL
• July 23-26 Destinations International Annual Meeting – St. Louis, MO
• July 31 Pop of Summer Partner Appreciation Event – Kissimmee, FL
• August 9-13 SYTA (Student Youth Travel Association) – Birmingham, AL
• August 17-20 ESTO (Educational Seminar for Tourism Organizations) – Austin, TX
• September 3-5 La Cita – Kissimmee, FL
• September 13 Partner Luncheon, Embassy Suites – Kissimmee, FL
• September 22-23 Delta Vacations University – Minneapolis, MN
THANK YOU
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