bmw accelerates cloud adoption with odca from structure:europe 2013
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Tuesday, October 1, 13
BMW ACCELERATES CLOUD ADOPTION WITH ODCA
SPEAKER: Mario MuellerVP, IT Infrastructure, BMWChairman, ODCA
Tuesday, October 1, 13
SPEEDING THE ENTERPRISE READY CLOUD
Mario MuellerVP IT Infrastructure, BMWChair, Open Data Center Alliance
Tuesday, October 1, 13
THE OPEN DATA CENTER ALLIANCE
Drive new levels of IT agility through delivery of unified
enterprise requirements for cloud computing
CreateUnified Enterprise Requirements
Through ODCA Publications
AccelerateThrough SDO and Industry
Collaboration
AdoptPlan, Purchase and Deploy based
on ODCA Requirements
Tuesday, October 1, 13
HUNDREDS OF GLOBAL IT LEADERS
CONTRIBUTING MEMBERS
SOLUTION PROVIDERS
ADOPTER MEMBERS
Intel Corp Serves at the Technical Advisor to the AllianceTuesday, October 1, 13
LEADERSHIP ACTION
Delivering cloud and big data services based on ODCA
requirements
Strategy and procurement decisions anchored on ODCA
requirements.Building cloud based on ODCA requirements
Leveraging ODCA as a pragmatic guild for internal & client cloud-
implementations
UMs used for current clouds & future planning of new
cloud services
Driving RFPs based on ODCA requirements
Broad scale integration of UMs into public, private and hybrid cloud
offerings
Leveraging ODCA for full scale private cloud build out, big data
and networking strategy
Broad integration of ODCA UMs to global cloud strategy and
procurements
Tuesday, October 1, 13
BMW CONNECTEDDRIVE.
http://www.bmw.com/com/en/insights/technology/connecteddrive
TeleServices
Remote Services
Intelligent Emergency Call
Real Time Traffic Information
ConnectedDrive Services
Internet
Concierge Services
Online Entertainment
Tuesday, October 1, 13
BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.
On the move
At home / In the office In the car
Health/Sports
Mobility
Entertainment
Information
Personal data
Social networks
Work
Time to Market
Changing lifestyle New customer requirements
...
−High degree of personalization options.−More and more localization of services.−High volatility of customer needs.
−Features available everywhere and fast.−Seamless integration into the car, simple UI, simple updating.
Tuesday, October 1, 13
WORLDWIDE BACKBONE.
BMW DC AmericasSpartanburg, USA
BMW DC EMEAMunich, DE
BMW NSC DC ChinaBeijing, CN
BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than 90% of total volume (> 2015).
2012 ~ 1M vehicles
connected ~ 1M requests/day
~ 600 MB data-volume/day
2018 > 10M vehicles
connected > 100M requests/day > 1TB data-volume/
day
Current (6/13) ~ 2,5M vehicles
connected ~ 12M requests/day
~ 40 GB data-volume/day
Peak 6,5 MB/s
Tuesday, October 1, 13
FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF.
Page 13
99 ,9... %(resilience)
Cost Quality
Zero DowntimeAutomated Self Service
Elastic
„hybrid cloud“
+
Tuesday, October 1, 13
Network
Storage
Servers
Hypervisor
Data
Application
Runtime
Middleware
O/S
•Provisioning/Deprovisioning through one customer oriented service portal.
•PaaS Service Pattern: SAP, WEB, Database.
•IaaS Service Pattern: Windows and Linux/Suse VM’s.
•Orchestration 100 % automated / Zero Downtime solutions.
•Separation of business and technical automation layer (structured architecture).
•Defined service operations also through service portal.
•Elasticity are implemented (Capacity Upgrades/Downgrades).
•Highly standardized resource pool (only VM’s).
•Guidelines for application cloud readiness.
Private Cloud
FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i
Tuesday, October 1, 13
IaaS
PaaS SAP
PaaS DB
PaaS Web
Create VM
Delete VM
Change state of VM
Change parameters of VM
Install software package
Create DB on new instance
Create DB on existing instance
Delete database
Delete complete instance
Automated provisioning
Automated Decommissioning
Admin Self Services
Provisioning SAP systems
Internal Services for PaaS Projects
Application Deployment
Decommissioning SAP systems
IT - i
FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.
Private Cloud Release 1 (2013)
Tuesday, October 1, 13
• BMW is 100% committed to the goals of ODCA.
• Usage Models are the foundation of BMW’s datacenter/cloud strategy and design.
• UM’s are also referenced in the procurement process to ensure continued alignment.
• The models stretch internal perspective to industry thought leadership.
• As an active participant in developing the Usage models, the BMW cloud journey is driven through the ODCA.
FUTURE IT INFRASTRUCTURE – ODCA.
Tuesday, October 1, 13
ODCA USAGE MODEL REQUIREMENTS
14
Member-defined requirements for most pressing challenges
UM’s Shape Alliance Members’ Planning and Procurement
World’s first requirements for Information as a Service
1st Customer Requirements for $20B+ IaaS Market
26 Published Usage Models
Over 563 pages of content
Tuesday, October 1, 13
Scaling Cloud Adoption withODCA Accelerate
Visit: www.opendatacenteralliance.org/PEAT15
Leverage Best Practices inYour Cloud Adoption
Integrate Usage Models into Corporate RFPs
Up to 50% discount on 2014 membership
Target
Goal
Reward
Tuesday, October 1, 13
ODCA IS ABOUT ENGAGEMENT
22
Engage with the ODCA on Social Media
Accelerate Your Cloud Adoption with PEAT
Join the Open Data Center Alliance
Deepen ODCA Engagement with Continued Action
Tuesday, October 1, 13
Thank You
Tuesday, October 1, 13
Tuesday, October 1, 13
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