bluekiwi enterprise 2.0

All the way from “Royal Ascot”…

Rob GrayUK Country Manager

Agenda

• Introduction• The world of Web 2.0• What does this mean for the

Enterprise?• Measuring Benefits• Making it happen

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22

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44

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blueKiwi Software - who are we?

• Founded in 2006• Blue chip references• Unmatched Enterprise 2.0 expertise• Strong partners – Microsoft, Alcatel-Lucent,

Sinequa, ATOS, Logica, Unilog• Financed by SOFINNOVA (San Francisco & Paris)• Experienced Management

“The leading European provider of Enterprise Social Software”

Some of our Customers

QUICK POLL…

Web 2.0 ?

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The Participative Web

What does this mean for us?

People have different behaviours

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The participative enterprise

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It’s not about technology

PEOPLE + CULTURE

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Why do it?

• Innovation– Share New ideas– Creating a culture of innovation

• Eliminate ineffective use of email– Q&A– ‘Reply All’ conversations

• Connect Distributed and Virtual Teams– Expertise location– Connecting people in different places– Improves communication in large project teams

• Staff: attraction and retention– Attracting new talent– Retaining talent– Using retired talent

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How to do it…

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Start with people….

and have an objective

Distributed Teams = Communities

GM

CEO

HR

Finance

IT

Corporate Marketing and Sales

GMSales

Marketing

IT R&D

GMGM

Sales

Marketing

IT R&D

Sales

Marketing

SalesMarketing

Sales MarketingGM

People networks & Communities

FinanceGM

CEO

GM

GMGM

Sales

Marketing

HR

IT

IT

R&D

Corporate Marketing and Sales

Sales

Marketing

IT R&D

Sales

Marketing

Sales Sales MarketingMarketingGM

Exec communityExec community

People Networks and communities

Sales

Marketing

HR

Finance

IT

IT

R&D

Corporate Marketing and Sales

GM

CEO

Sales

Marketing

IT R&D

GM

Sales

Marketing

GM Sales Sales MarketingGMGM

Marketing communityMarketing community

Internal and External

Sales

Marketing

HR

IT

IT

R&D

Corporate Marketing and Sales

GM

CEO

Sales

Marketing

IT R&D

GM

Sales

Marketing

GM Sales Sales MarketingGMGM

R&D communityR&D community

Customer communityCustomer community

AlumniAlumni

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It’s not about technology

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It’s about…

Sharing ideasIdentifying ExpertiseBecoming more agileBeing more competitiveGetting the most out of peopleBuilding virtual teams

And as people work together…

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Extract the valuable knowledge

What are the “noisiest”

conversations in the whole

organisation?

Who contributes the most in

the UK community?

What is the “most

viewed” topic at the

moment?

Who works with who?

Who is an expert in biofuels?

Who adds

value to their

teams?Whose

contributions is the CEO reading?

Show me everything that

John has contributed

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What about information management?

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Creating information…(everyone can author)

Control: using channels (taxonomy)

Sales

Prospects

Renewals

Proposals

R&D

Products xyz abc

Ideas

widgetX profiles supply competition China IT innovation climate change

election biofuels uranium Shareholder value press

Empowerment: using tags (folksonomy)

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Consuming information…(avoiding overload)

Sales

Prospects

Renewals

Proposals

R&D

Products xyz abc

Ideas

widgetX profiles supply competition China IT innovation climate change

election biofuels uranium Shareholder value press

Subscribe via RSS or email

All conversations about “uranium” published to the “R&D ideas” channel in the “

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bubble-up interesting things

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At blueKiwi we call this ‘decibels’

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Manual ranking/ratings don’t work in the Enterprise…

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This needs to be implicit…

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Content is interesting if…people read, comment or bookmark it.

Content is more interesting if…an *expert* reads, comments and bookmarks it..

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Return on Investment

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Not always a financial return…

How will it improve the org?How will you measure that?

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Examples…

Benefits Metrics

♯ good practices identified♯ best practices published♯ industries benefiting from practiceTime to 1st orderSales cycle timeSales staff ramp up timeSales team turnover

Benefits

• Reduction in physical meetings (cost and time)

• Rapid response to competitive threats

• Faster answers to questions

Your Measurables – you decide!

examples…• Ineffective use of email

– Reduction in personal email volume– Turnaround time

• Distributed and Virtual Teams– Faster time to market– Faster process time

• Staff: attraction and retention– Staff Turnover rate– Employee satusfaction– Alumni engagement

• Innovation– Number of patents– Funding allocation for New ideas– Culture of innovation

Making it Happen

Start SmallHave an objectiveStart with peopleDrive participationMeasure usageUnderstand usageReviewExtend/ExpandLearn from success AND failure

Example of participation analysis

How can blueKiwi help you?

Enterprise 2.0 Diagnostic

• £25K - 6 months• Analysis of culture, usage profile,

potential adoption, benefits and costs• Recommendations and implementation

plan

email me – rob.gray@bluekiwi-software.com

Thank You!

rob.gray@bluekiwi-software.comwww.twitter.com/robgray Tel: 0845 6800 994