blog slide share #2

5 Ways to Integrate

Into Your Content Strategy

5 Ways to Integrate

[SLIDESHARE]Into Your Content Strategy

What is SlideShare? Largest community for posting and sharing presentations

Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more

Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers

What to Post?

1. INDUSTRY REPORTS

• Summarize key

information

• Add visuals

2. PRESENTATIONS

• Allows your presentations to

be seen by a wider, relevant

audience

• Easily upload slides

• Add to relevant category (ex:

business, marketing, finance)

• Share to social channels

3. REPURPOSE CONTENT

Blogs White Papers

eBooks

4. VISUAL CONTENT

Quotes Videos Infographics

5. WEBINARS

• Choose a trending

topic

• Add audio narration

• Easily share slides with

participants

• Share easily on social

channels

Why implement SlideShare?

70 Million

Professional Users (slideshare)

One of the top

100Most viewed websites (slideshare)

5x more traffic

from business owners than other social media

(slideshare)

Increase Visibility • New posts go to the homepage

• Add to category page

• Seen by wider audience

• Over 70% of SlideShare traffic comes from targeted search

Integrates with other platforms

• Hubspot

• Google Hangouts

• Oracle

• Marketo

Gate Content

• Increases leads

• Capture contacts information

Utilize Analytics

• Measure

• Improve

• See who is viewing your

presentation

Shareable • Posts easily to social media

• Can be embedded in other channels (blogs, website,

Improves SEO

• Creditable website domain

• Increases backlinks

• Improves referrals by adding links back to your site

RECOMMENDATIONS

Include link back to your website

Optimize for SEO

Make it eye

catching

Focus on the

1st slide

Add a

CTA

Post relevant content

ENGAGE

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