blog slide share #2
TRANSCRIPT
5 Ways to Integrate
Into Your Content Strategy
5 Ways to Integrate
[SLIDESHARE]Into Your Content Strategy
What is SlideShare? Largest community for posting and sharing presentations
Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more
Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers
What to Post?
1. INDUSTRY REPORTS
• Summarize key
information
• Add visuals
2. PRESENTATIONS
• Allows your presentations to
be seen by a wider, relevant
audience
• Easily upload slides
• Add to relevant category (ex:
business, marketing, finance)
• Share to social channels
3. REPURPOSE CONTENT
Blogs White Papers
eBooks
4. VISUAL CONTENT
Quotes Videos Infographics
5. WEBINARS
• Choose a trending
topic
• Add audio narration
• Easily share slides with
participants
• Share easily on social
channels
Why implement SlideShare?
70 Million
Professional Users (slideshare)
One of the top
100Most viewed websites (slideshare)
5x more traffic
from business owners than other social media
(slideshare)
Increase Visibility • New posts go to the homepage
• Add to category page
• Seen by wider audience
• Over 70% of SlideShare traffic comes from targeted search
Integrates with other platforms
• Hubspot
• Google Hangouts
• Oracle
• Marketo
Gate Content
• Increases leads
• Capture contacts information
Utilize Analytics
• Measure
• Improve
• See who is viewing your
presentation
Shareable • Posts easily to social media
• Can be embedded in other channels (blogs, website,
Improves SEO
• Creditable website domain
• Increases backlinks
• Improves referrals by adding links back to your site
RECOMMENDATIONS
Include link back to your website
Optimize for SEO
Make it eye
catching
Focus on the
1st slide
Add a
CTA
Post relevant content
ENGAGE
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