bled 2011 keynote

Digital Agenda for Europe Supporting Innovation

Bror SalmelinAdvisor to the DG

European Commissionbror.salmelin@ec.europa.eu

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eFuture: Creating Solutions for the Individual, Organisations and Society 

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EU 2020

Europe 2020 puts forward three mutuallyreinforcing priorities: • Smart growth: developing an economy based on

knowledge and innovation. • Sustainable growth: promoting a more resource

efficient, greener and more competitive economy. • Inclusive growth: fostering a high-employment

economy delivering social and territorial cohesion.

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The 7 action areasencompassing 101 Actions

and 31 legislative proposals

Interoperability and standards

A vibrant digital single market

Trust and Security

Research and innovation

Enhancing digital literacy, skills and

inclusion

ICT-enabled benefits for EU society

Fast and ultra fast internet access

••• 6European Council

Digital Agenda Assembly

Digital Agenda Scoreboard

Governance

Member States

European Parliament

Yearly DAE Communication

stakeholders

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Digital public services

EU citizens use eGovernment

Member States have online cross-border public services

ALSO: EU citizens access eHealth online

50%

50%

100%100%

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Máire Geoghegan-Quinn:

• "more and smarter" investment in both public and private research and development to make the leap from 2% to the 3% of GDP target;

• more research cooperation within the EU and internationally;

• better use of research results, including through a stronger intellectual property regime;

• adapting education systems to business innovation needs;

• more encouragement for innovative and fast-growing SMEs;

• a stronger focus on innovation tackling global challenges such as climate change, energy, food security and health;

• and last but not least, closing the gender gap in science careers, so as to make the most of all our talents.

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Innovation?

• Make things happen!

• Science based linear innovation is NOT mainstream anymore!

• User-centric innovation • Open innovation• Systemic innovation• Experimental mash-up

• Require – Environments with courage– Funding with courage– Processes with courage (curiosity, exploration)

• Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership?

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The World is Flat - a level Playing Field ?

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The World is…spiky (by Richard Florida)

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www.NIC40.org

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5.55.04.54.03.53.0

5.5

5.0

4.5

4.0

3.5

Process Capital

Mar

ket Cap

ital

2008

2007

2006

2005

2004 2003 2002

2001

2000

1999

19981997

1996

1995

Scatterplot of Market Capital vs. Process Capital of Greece

www.NIC40.org

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Innovating together!

Open

InnovationCitizens

and users

ApplicationEnvironments

Technology andInfrastructure

Organisationand methods

Expertise

Creative Commons; tools, IPR, practise, experience

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Innovation moving out of the Lab

Centralized inward looking innovationClosed Innovation

Ecosystem centric, cross-organizational innovation

Innovation Networks

Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005

Externally focused, collaborative innovation Open Innovation

Action Space for Living Labs

User Involvement

EnthusiastsEarly Adopters

(Visionaries)

Mainstream Users

Public & Private research funding Seed Money

Venture Capital

Industry

BanksPre-Commercial Gap*

Chasm**

* MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999

Fundamental Research

Applied Research

DemonstrationPiloting

Service & Product

DevelopmentMarket

Living Labs:

User-driven open innovation involving all relevant players

of the value network

Business-Citizens-Government Partnerships

Early Majority(Pragmatics)

Action space for Living Labs along the technology adaption cycle

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European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

LOCAL FLAVORING

People, users

IdeasEnterprises

Openness in the process

Local/Regional flavor

Leaders

The cooking pot (Living

Labs)

THE FIRE:

Public – Private – Civic partnership

Creative commons

Precommercial Public Procurement

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More Information

• FP7: http://ec.europa.eu/fp7/ict• www.openinnovation-platform.eu• DG Information Society and Media:

Directorate H; ICT addressing Societal Challenges– bror.salmelin@ec.europa.eu