blackberry jamhack 2012 - vn - country vibes
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7/30/2019 BlackBerry JamHack 2012 - VN - Country Vibes
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Why Develop Apps for BlackBerry
BlackBerry JamHack 2
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USD 12
Base: All Smartphone UsersExchange rate: 1 VND= 0.00005 USD
* Caution: Small base
*NOTE: Mean is the total sum of the values divided by the number of values Use mean to understand general indication/average of the brand(s).
USD 12
USD 13
VND= Vietnamese Dong
Source: Nielsen Smartphone Insights 2011, Total n=968 BlackBerry n=120 Android n=172, Apple n=219
Average Monthly Expenditure on Mobile Services(by Operating System)
Bla
A
AvDo
Higher revenue potential as BlackBerry users download mor
competitors and generate high ARPU
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Understanding Smartphone Trends
Vietnam
BlackBerry JamHack 2
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Gender Monthly Incom
Age Employment
Total BlackBerry Smartphone Intenders
All Smartphone Users/ Total (n=968), BlackBerry (n=121) Smartphone Intenders (n=76)Source: Nielsen Smarphone Insights
Smartphone adopters in Vietnam tend to be mid-income wo
students. BlackBerry users tend more to be males, mid-age (
mid-high-income professionals.
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Source: Nielsen Smartphone Insights Total n=968, BlackBerry n=121
Top 5 Features Used in Last Month
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Internet Activities Used in Past 30 Days Top 5 Websites Visited
Source: Nielsen Smartphone Insights,
Total n=968, BlackBerry n=121 Total n=615, BlackBerry n=78
Web browsing on Google and 24.com.vn are common online
smartphones even more so for BlackBerry users.
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Understanding App Trends in
Vietnam
BlackBerry JamHack 2
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55%78%
45%22%
Female
Male
(n=237) (n=45)
Total
(n=373)
Male
(n=204)
Female
(n=169)
16-24 Yrs
(n=136)
25-34 Yrs
(n=166)
35
(n
17 apps 19 apps 16 apps 17 apps 18 apps 11
Average # of Apps Downloads/ Month
Base: All Smartphone Users who have downloaded/ updated apps in the past 30 daysQ70 You said that you downloaded [Insert total no. of apps in Q69] applications in the past 30 days? How many were free and how many were paid?
33%
48%
14%5%
All Smart hone Users
45+
35-44 Yrs
25-34 Yrs
16-24 Yrs
Breakdown of App Downloaders Gender & Age in Vietnam
Source: Nielsen Smarphone Insights
(n=237)
App usage in Vietnam is most common among and heavily u
and 25-34yo. BlackBerry app users tend to be male reflecti
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33%
0%
38%30% 35%
28
51%
80%
48%53% 48%
55
0% 1% 0% 0% 0% 02%1%
0% 3% 4% 0
14% 17% 14% 13% 12% 17
All
Smartphone
Users
BlackBerry Male Female 16-24 Yrs 25-3
More than VND 100000
VND 80001- 100000
(USD 3.84 - 4.80)
VND 50001 - 80000
VND 20000 - 50000
Less than VND 20000
(USD 0.96)
Q71 How much did you spend in total on all the apps which you downloaded onto your primary mobile phone in the past 30 days
(n=251) (n=31*) (n=142) (n=109) (n=86) (n=
Median Expenditure VND 11,389 VND17,286 VND 12,337 VND 10,637 VND 10,441 VND
USD 1 USD 1 USD 1 USD 1 USD 1 U
Expenditure on Paid Apps in Past 30 Days (in VND)
Source: Nielsen Smarphone Insights
Exchange rate: 1 VND = 0.00005 USD
Smartphone users in Vietnam typically spend 11,400 V
in a month. Males and 25-34 yo tend to spend slightly
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Media consumption behavior in Vietnam among Black
reveal potential ideas for apps
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Lifestyle behavior in Vietnam among BlackBerry users
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Thank you!
BlackBerry JamHack 2
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