blackberry jamhack 2012 - vn - country vibes

7/30/2019 BlackBerry JamHack 2012 - VN - Country Vibes

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Why Develop Apps for BlackBerry

BlackBerry JamHack 2


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USD 12

Base: All Smartphone UsersExchange rate: 1 VND= 0.00005 USD

* Caution: Small base

*NOTE: Mean is the total sum of the values divided by the number of values Use mean to understand general indication/average of the brand(s).

USD 12

USD 13

VND= Vietnamese Dong

Source: Nielsen Smartphone Insights 2011, Total n=968 BlackBerry n=120 Android n=172, Apple n=219

Average Monthly Expenditure on Mobile Services(by Operating System)

Bla

A

AvDo

Higher revenue potential as BlackBerry users download mor

competitors and generate high ARPU


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Understanding Smartphone Trends

Vietnam



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Gender Monthly Incom

Age Employment

Total BlackBerry Smartphone Intenders

All Smartphone Users/ Total (n=968), BlackBerry (n=121) Smartphone Intenders (n=76)Source: Nielsen Smarphone Insights

Smartphone adopters in Vietnam tend to be mid-income wo

students. BlackBerry users tend more to be males, mid-age (

mid-high-income professionals.


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Source: Nielsen Smartphone Insights Total n=968, BlackBerry n=121

Top 5 Features Used in Last Month


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Internet Activities Used in Past 30 Days Top 5 Websites Visited

Source: Nielsen Smartphone Insights,

Total n=968, BlackBerry n=121 Total n=615, BlackBerry n=78

Web browsing on Google and 24.com.vn are common online

smartphones even more so for BlackBerry users.


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Understanding App Trends in

Vietnam



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55%78%

45%22%

Female

Male

(n=237) (n=45)

Total

(n=373)

Male

(n=204)

Female

(n=169)

16-24 Yrs

(n=136)

25-34 Yrs

(n=166)

35

(n

17 apps 19 apps 16 apps 17 apps 18 apps 11

Average # of Apps Downloads/ Month

Base: All Smartphone Users who have downloaded/ updated apps in the past 30 daysQ70 You said that you downloaded [Insert total no. of apps in Q69] applications in the past 30 days? How many were free and how many were paid?

33%

48%

14%5%

All Smart hone Users

45+

35-44 Yrs

25-34 Yrs

16-24 Yrs

Breakdown of App Downloaders Gender & Age in Vietnam

Source: Nielsen Smarphone Insights

(n=237)

App usage in Vietnam is most common among and heavily u

and 25-34yo. BlackBerry app users tend to be male reflecti


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33%

0%

38%30% 35%

28

51%

80%

48%53% 48%

55

0% 1% 0% 0% 0% 02%1%

0% 3% 4% 0

14% 17% 14% 13% 12% 17

All

Smartphone

Users

BlackBerry Male Female 16-24 Yrs 25-3

More than VND 100000

VND 80001- 100000

(USD 3.84 - 4.80)

VND 50001 - 80000

VND 20000 - 50000

Less than VND 20000

(USD 0.96)

Q71 How much did you spend in total on all the apps which you downloaded onto your primary mobile phone in the past 30 days

(n=251) (n=31*) (n=142) (n=109) (n=86) (n=

Median Expenditure VND 11,389 VND17,286 VND 12,337 VND 10,637 VND 10,441 VND

USD 1 USD 1 USD 1 USD 1 USD 1 U

Expenditure on Paid Apps in Past 30 Days (in VND)

Source: Nielsen Smarphone Insights

Exchange rate: 1 VND = 0.00005 USD

Smartphone users in Vietnam typically spend 11,400 V

in a month. Males and 25-34 yo tend to spend slightly


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Media consumption behavior in Vietnam among Black

reveal potential ideas for apps


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Lifestyle behavior in Vietnam among BlackBerry users


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Thank you!


blackberry jamhack 2012 - vn - country vibes

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