blackberry innovation forum: social media and business communication

Effective Communication using Social Media.Erik Vermeulen

SHEER DRIVING PLEASURE

BEAT THE BENZ

GLOBALLY CONNECTING PEOPLE

HIP GEEK

Why is company culture important?

68% of customers leave because of poor employee attitude.

41% of customers are loyal because of a good employee attitude.

70% of customer brand perception is determined by experiences with people.

Global Economic Change

Attention Economy Attraction Economy

Interruption Engagement

Reactive Interactive

Big Promises Intimate Gestures

What you need What I want

Right now, Gen Y outnumber Baby Boomers,

96% belong to Social Networks

In 1995, the

average person had

27connections.

In 2005, the

average person had

215connections.

SMS= Brand

WHO?

How can we help you?

WHAT?

Lesson #1

Listen

Lesson #2

Grow organically

Lesson #3

Employees and Customers own your brand

Lesson #4

Involve employees and customers.

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@ErikMVermeulen