bitb -- new technologies, new marketing
Post on 15-May-2015
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BACKBLACK
IN THE
presents
ADVERTISING BREAKTHROUGHS
Bret Giles
@bretgiles
New IAB Units
Filmstrip
Pushdown
Demand Side Platforms
Advertising becomes a
performance channel too
Interest Platforms
• Software tracks anonymous users.
• Advertiser provides search keyword phrases or other lists.
• Platform links phrases to users based on behaviors like cut+paste.
• Very much in the formative stages.
Captcha
In-Text
• Reach people directly within content.• Higher engagement if properly served, but
that remains a big question.
“Sponsored Link” ads
• Marketer creates educational, entertaining and/or enlightening content.
• Marketer employs service to syndicate that content.
• Content appears on publisher sites under “additional reading” links.
Mobile In-Game Advertising
• Advertisers “sponsor” actions• Play to get deals / rewards
q&a
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