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Birth Dates
Population
Expected Education
Formative Experiences
Formative teen global experiences
Wars
Music
Heroes
Popular saying
Characteristics
Perception
THE GENERATION GAPS
THE GENERATION GAPS -- Title: “The Greatest Generation”
Birth Dates
Population
Expected Education
1920-1945
55 million
High School
Formative Experiences
Rural lifestyle
Church
Extended family
Formative Teen Experiences
The Great Depression
Wars
World War II
Music and Movies
Saying: No sweat
Characteristics: Loyal, hard working, patriotic, traditional
Perception: We
The Generation Gaps – Title: Boomers
Birth Dates
Population
1946-1960
76 million
Expected education College degree
Formative experiences
Space Race
Dr. Spock
Affluence
FORMATIVE TEEN EXPERIENCES:
The Civil Rights Movement
Formative teen Global experiences
“The 60’s”
Watergate
American power
Vietnam War Protests
Wars
Vietnam
Cold War
“Heroes”
The Generation Gaps – Generation X
Population: 46 million
Expected Education
College +
Birth Dates -- 1961-1980
This was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation,
Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated.
Characteristics:
Causes
independent, cause oriented, self centered, live to work.
Perception
The Generation Gap -- Millineals (Generation Y) *1981-1998
Population – 80 million
Education: Life long learner
CBS News
Formative Experiences
Latchkey kids
Divorce
Clinton scandal
Tolerance
Formative teen experiences
Formative Teen Experiences
Information Explosion
No one is a loser. Everyone gets a “trophy.”
Wars
Gulf War
Music
Rap
Alternative
Heroes
Heroes
Saying
Characteristics
Technologically isolated
Expects the easy life
Busy
Morally ambivalent
Characteristics
Peer oriented
It’s about US
Music
RetroDiverse styles
SAYING: Whatever
Characteristics
Technologically isolated
Expects the easy life
Busy
Morally ambivalent
PERCEPTION: US
And now, for your generation!
What does the future hold for you?
Wars
9/11 and terrorism
Iraq War
Embedded journalists
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