birth dates population expected education formative experiences formative teen global experiences...

Post on 05-Jan-2016

216 Views

Category:

Documents

1 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Birth Dates

Population

Expected Education

Formative Experiences

Formative teen global experiences

Wars

Music

Heroes

Popular saying

Characteristics

Perception

THE GENERATION GAPS

Formative Experiences

Rural lifestyle

Church

Extended family

Formative Teen Experiences

The Great Depression

Wars

World War II

Music and Movies

Saying: No sweat

Characteristics: Loyal, hard working, patriotic, traditional

Perception: We

The Generation Gaps – Title: Boomers

Birth Dates

Population

1946-1960

76 million

Expected education College degree

Formative experiences

Space Race

Dr. Spock

Affluence

FORMATIVE TEEN EXPERIENCES:

The Civil Rights Movement

Formative teen Global experiences

“The 60’s”

Watergate

American power

Vietnam War Protests

Wars

Vietnam

Cold War

MUSIC ROCK AND ROLL

“Heroes”

The Generation Gaps – Generation X

Population: 46 million

Expected Education

College +

Birth Dates -- 1961-1980

This was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation,

Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated.

Characteristics:

Causes

independent, cause oriented, self centered, live to work.

Perception

The Generation Gap -- Millineals (Generation Y) *1981-1998

Population – 80 million

Education: Life long learner

CBS News

Formative Experiences

Latchkey kids

Divorce

Clinton scandal

Tolerance

Formative teen experiences

Formative Teen Experiences

Information Explosion

Wars

Gulf War

Music

Rap

Alternative

Heroes

Heroes

Saying

Characteristics

Technologically isolated

Expects the easy life

Busy

Morally ambivalent

Characteristics

Peer oriented

It’s about US

Music

RetroDiverse styles

SAYING: Whatever

Characteristics

Technologically isolated

Expects the easy life

Busy

Morally ambivalent

PERCEPTION: US

And now, for your generation!

What does the future hold for you?

Wars

9/11 and terrorism

Iraq War

Embedded journalists

top related