bioresumepppdf
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8/14/2019 BioResumePPpdf
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www.visibilitybranding.com
www.visibilitybranding.com
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www.visibilitybranding.com
Visibility BrandingTelewebinar Series
The Bio and the Resume
Guest Megan Fitzgerald
Founder - Career by Choice
Bernadette MartinFounder – Visibility Branding, LLC
www.visibilitybranding.com
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Agenda• What is a Brand?• Your Brand Tool Kit• The Resume
• The Bio• Links..trends, examples, case studies
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What is a Brand?• Norse word ”brandr” to burn• Wikipedia : a customer experience represented
by a collection of images and ideas; often itrefers to a name, logo, slogan, and designscheme.
• American Marketing Association: a name,term, sign, symbol, or design or combination thatidentifies the goods services of one seller fromthose of the competition
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My Definition……..A Bundle of Experiences
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My Definition……..A Bundle of Experiences
Created by Emotional and Tactical Touch Points
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Source: InterBrand
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Product Brand Touch Points• Logo• Slogan• Ad• Mailing
• Web site• Employee• Article• Sound
• Press Release
• Physical Product• Jingle• Spokesperson• Character
• Brand story• Packaging• Taste• Smell• Blog
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What are Your Brand
“Touch Points”?
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www.visibilitybranding.com
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Your Brand Touch Points and “Tool Kit”
• Site• Blog• Appearance• Environment• Answering machine• Email signature• Logo• Tag Line
• Elevator Pitch
• Templates• Stationary• Business card• Brochures• Biography• Resume• Color/Font
•
Association profile
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www.visibilitybranding.com
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And now for the Resume…
take it away Megan
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www.visibilitybranding.com
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Empowering expats to use their personal brandfor professional and business success
www.careerbychoice.com
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What is a resume?a selling tool
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The goal?to get the interview
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resume vs CV?
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2 questions
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What can youdo for me? What is yourvalue add?
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focus
5
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focus1. Buyers Needs
2. Unique Promise of Value
3. Results & Benefits
4. Connection &Excitement
5. Clear Communication
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clear communication
AIR
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ApproachableIdentifiable
Relevant & Results oriented
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2 questions 5
focus
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Buona fortuna!
Empowering expats to use their personal brandfor professional and business success
www.careerbychoice.com
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And now for the Bio
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www.visibilitybranding.com
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What is a Bio(Wikipedia)
As opposed to a profile or curriculum vitae, abiography develops a complex analysis of personality, highlighting different aspects of itand including intimate details of experiences. A
biography is more than a list of impersonal factslike birth, education, work, relationships anddeath. It also delves into the emotions of experiencing such events.
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www.visibilitybranding.com
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My Definition……
It’s Your Story
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The Bio is not a CVCV
– Chronological – Lists achievements – Credentials
– Experience – Facts – Figures – Statistics
– Raises questions
BIO – Story – Passions – Interests
– Credentials – Volunteer activities – Strengths – Attributes
– Answers questions
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www.visibilitybranding.com
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Two Types of Bios
1) Straight Bio – One paragraph• Straightforward, lists factual information in
descending order of importance
• Chronology of work history andaccomplishments, little editorializing
• If company bio than company-orientedfacts precede more personal details
www.visibilitybranding.com
www.visibilitybranding.com
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Two Types of Bios
2) Narrative – no more than 1 page• Breezier, informal style• Weaves in basic information from straight bio• Plus…interests, passions, values, volunteer
activity, accomplishments, quotes,• Explains transitions, tells a story… makes you
come alive• Not necessarily chronological
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www.visibilitybranding.com
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Merci!
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www.visibilitybranding.com
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