bioresumepppdf

8/14/2019 BioResumePPpdf

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www.visibilitybranding.com





Visibility BrandingTelewebinar Series

The Bio and the Resume

Guest Megan Fitzgerald

Founder - Career by Choice

Bernadette MartinFounder – Visibility Branding, LLC





Agenda• What is a Brand?• Your Brand Tool Kit• The Resume

• The Bio• Links..trends, examples, case studies





What is a Brand?• Norse word ”brandr” to burn• Wikipedia : a customer experience represented

by a collection of images and ideas; often itrefers to a name, logo, slogan, and designscheme.

• American Marketing Association: a name,term, sign, symbol, or design or combination thatidentifies the goods services of one seller fromthose of the competition





My Definition……..A Bundle of Experiences





My Definition……..A Bundle of Experiences

Created by Emotional and Tactical Touch Points





Source: InterBrand





Product Brand Touch Points• Logo• Slogan• Ad• Mailing

• Web site• Employee• Article• Sound

• Press Release

• Physical Product• Jingle• Spokesperson• Character

• Brand story• Packaging• Taste• Smell• Blog




What are Your Brand

“Touch Points”?






Your Brand Touch Points and “Tool Kit”

• Site• Blog• Appearance• Environment• Answering machine• Email signature• Logo• Tag Line

• Elevator Pitch

• Templates• Stationary• Business card• Brochures• Biography• Resume• Color/Font

•

Association profile






And now for the Resume…

take it away Megan





Empowering expats to use their personal brandfor professional and business success

www.careerbychoice.com




What is a resume?a selling tool




The goal?to get the interview



resume vs CV?



2 questions



What can youdo for me? What is yourvalue add?



focus

5



focus1. Buyers Needs

2. Unique Promise of Value

3. Results & Benefits

4. Connection &Excitement

5. Clear Communication




clear communication

AIR




ApproachableIdentifiable

Relevant & Results oriented



2 questions 5

focus



Buona fortuna!

Empowering expats to use their personal brandfor professional and business success

www.careerbychoice.com




And now for the Bio






What is a Bio(Wikipedia)

As opposed to a profile or curriculum vitae, abiography develops a complex analysis of personality, highlighting different aspects of itand including intimate details of experiences. A

biography is more than a list of impersonal factslike birth, education, work, relationships anddeath. It also delves into the emotions of experiencing such events.






My Definition……

It’s Your Story






The Bio is not a CVCV

– Chronological – Lists achievements – Credentials

– Experience – Facts – Figures – Statistics

– Raises questions

BIO – Story – Passions – Interests

– Credentials – Volunteer activities – Strengths – Attributes

– Answers questions






Two Types of Bios

1) Straight Bio – One paragraph• Straightforward, lists factual information in

descending order of importance

• Chronology of work history andaccomplishments, little editorializing

• If company bio than company-orientedfacts precede more personal details






Two Types of Bios

2) Narrative – no more than 1 page• Breezier, informal style• Weaves in basic information from straight bio• Plus…interests, passions, values, volunteer

activity, accomplishments, quotes,• Explains transitions, tells a story… makes you

come alive• Not necessarily chronological






Merci!



bioresumepppdf

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