bima sxsw recap_guillaume buat-menard deck

BIMA SxSW Tech round up 3rd April 2013

SxSW from a tech perspective

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Skynet vs Madmax:Battle for the future

BBH Labs

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Holistic approach

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

3D printing3D scanning

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Google GlassInternet of things

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Hardware is the new software

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Stephen Wolfram:The future of computing

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Computer equivalence

Almost all processes that are not obviously simple can be viewed as

computations of equivalent sophistication

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Wolfram alpha

Computational knowledge engineMeta language to launch

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Democratisation of everything

SoftwareHardware

Product designData analysis

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

What does it mean for marketing techies?

we are going away from specialising and back to omniscience

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

What does it mean for brands and agencies?

Embrace maker movementMake things, fast, iterate

Recruit adequately

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

So, Skynet or Madmax?

Wolfram + 3D printing + Internet of things

=Skynet

Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg