bima sxsw recap_guillaume buat-menard deck

14
BIMA SxSW Tech round up 3 rd April 2013

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Guillaume Buat-Menard's presentation at BIMA's SXSW recap event, held on 3 April 2013.

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Page 1: BIMA SXSW recap_Guillaume Buat-Menard deck

BIMA SxSW Tech round up 3rd April 2013

Page 2: BIMA SXSW recap_Guillaume Buat-Menard deck

SxSW from a tech perspective

Guillaume Buat-Ménard – [email protected] - @theg

Page 3: BIMA SXSW recap_Guillaume Buat-Menard deck

Skynet vs Madmax:Battle for the future

BBH Labs

Guillaume Buat-Ménard – [email protected] - @theg

Page 4: BIMA SXSW recap_Guillaume Buat-Menard deck

Holistic approach

Guillaume Buat-Ménard – [email protected] - @theg

Page 5: BIMA SXSW recap_Guillaume Buat-Menard deck

3D printing3D scanning

Guillaume Buat-Ménard – [email protected] - @theg

Page 6: BIMA SXSW recap_Guillaume Buat-Menard deck

Google GlassInternet of things

Guillaume Buat-Ménard – [email protected] - @theg

Page 7: BIMA SXSW recap_Guillaume Buat-Menard deck

Hardware is the new software

Guillaume Buat-Ménard – [email protected] - @theg

Page 8: BIMA SXSW recap_Guillaume Buat-Menard deck

Stephen Wolfram:The future of computing

Guillaume Buat-Ménard – [email protected] - @theg

Page 9: BIMA SXSW recap_Guillaume Buat-Menard deck

Computer equivalence

Almost all processes that are not obviously simple can be viewed as

computations of equivalent sophistication

Guillaume Buat-Ménard – [email protected] - @theg

Page 10: BIMA SXSW recap_Guillaume Buat-Menard deck

Wolfram alpha

Computational knowledge engineMeta language to launch

Guillaume Buat-Ménard – [email protected] - @theg

Page 11: BIMA SXSW recap_Guillaume Buat-Menard deck

Democratisation of everything

SoftwareHardware

Product designData analysis

Guillaume Buat-Ménard – [email protected] - @theg

Page 12: BIMA SXSW recap_Guillaume Buat-Menard deck

What does it mean for marketing techies?

we are going away from specialising and back to omniscience

Guillaume Buat-Ménard – [email protected] - @theg

Page 13: BIMA SXSW recap_Guillaume Buat-Menard deck

What does it mean for brands and agencies?

Embrace maker movementMake things, fast, iterate

Recruit adequately

Guillaume Buat-Ménard – [email protected] - @theg

Page 14: BIMA SXSW recap_Guillaume Buat-Menard deck

So, Skynet or Madmax?

Wolfram + 3D printing + Internet of things

=Skynet

Guillaume Buat-Ménard – [email protected] - @theg