biggest miss in your car dealership's digital marketing strategy #dd16

Biggest miss in your digital marketing

strategyPaul NadjarianFounder & CEO, Mojo Motors

May 7, 2014

Paul NadjarianFounder & CEO, Mojo Motorspaul@mojomotors.com

This guy is me. With more hair.

Paul NadjarianFounder & CEO, Mojo

Motorspaul@mojomotors.com

This is where I’ve worked.

Warm Up

1. Consumer behavior is changing2. Alerts + Mobile are the future 3. Alerts + Mobile drive urgency

4. Urgency sells cars

How do people use the web?

Zombie popularity since 2005

Zombies

Used cars for sale

How do car shoppers use the web?

ENTHUSIASTEVERYONE

Enthusiasts <3 car shopping

Everyone else does not <3 car shopping

Behavior has shifted

History Lesson

• Web Focused• Find Flights• Book Flights

Flight Listings 1.0

• Mobile Focused• Shop like expert• Get price alerts

Flight Listings 2.0

History Lesson

• Web Focused• Post resume• Find job

Job Listings 1.0

• Create profile• Add connections• Alerts on Network

Job Listings 2.0

History Lesson

• Web Focused• Find Homes• Contact Realtors

Real Estate Listings

• Mobile Focused• Shop like expert• Get price alerts

Real Estate Listings

Evolution of alerts

Power of alerts

• Guide people through the funnel

• Influence purchase decision

• Drive urgency

Two Types of Alerts

Online

Price drop on 2013 Chevrolet Silverado

Ingredients for a great alert

Big Data

Relevant & Credible

Creative & Intelligent

Mobile Optimization

Ingredient #1: Data

1. Collection2. Analysis3. Algorithms

Big Data

Relevant & Credible

Ingredient #2: Relevant & Credible

Big Data

Relevant & Credible

Ingredient #3: Creative & Intelligent

Big Data

Relevant & Credible

Mobile Optimization

Ingredient #4: Mobile Optimized

Ingredient #5: Speed

Big Data

Relevant & Credible

Mobile Optimization

Ingredient #5: Speed

Mobile Traffic

>50%>50%

>50%>50%>50%

Alerts are not a fad

• 97% of people don’t know what a QR code is

• 90% of people read emails daily on their phone

• 75% of people want emails from brands

Source: Inc.com, HubSpot Study

Alerts are not retargeting ads

Alerts are not CRM

Are you driving urgency with alerts and your website?

Can we all agree…

Alerts drive urgency

Is your urgency credible?

Roundup

3. Alerts + Mobile drive urgency

1. Consumer behavior is changing2. Alerts + Mobile are the future

4. Urgency sells cars5. Don't get caught looks backwards

Drop me a line…paul@mojomotors.com

917-398-4060

Questions?

biggest miss in your car dealership's digital marketing strategy #dd16

mojo motors

fad paul nadjarian founder

ads paul nadjarian founder

urgency credible

mobile drive urgency

people dont

consumer behavior

brands source

Automotive

behaviour: biggest asset and biggest risk

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