Upload File

biggest miss in your car dealership's digital marketing strategy #dd16

  • Home
  • Automotive
  • Biggest miss in your car dealership's digital marketing strategy #DD16
46
Biggest miss in your digital marketing strategy Paul Nadjarian Founder & CEO, Mojo Motors May 7, 2014 Paul Nadjarian Founder & CEO, Mojo Motors [email protected]

Upload: mojomotors

Post on 06-Dec-2014

334 views

Category:

Automotive


3 download

Report

Tags:

DESCRIPTION

MojoMotors.com Founder & CEO Paul Nadjarian spoke at the 16th Digital Dealer Conference in Atlantic City. He discussed the consumer shift from browsing-based platforms to alert-based platforms and why the automotive industry is behind other major industries like travel and real estate. His session outlined how alerts can drive urgency and the ingredients for a great alert.

TRANSCRIPT

Page 1: Biggest miss in your car dealership's digital marketing strategy #DD16

Biggest miss in your digital marketing

strategyPaul NadjarianFounder & CEO, Mojo Motors

May 7, 2014

Paul NadjarianFounder & CEO, Mojo [email protected]

Page 2: Biggest miss in your car dealership's digital marketing strategy #DD16

This guy is me. With more hair.

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 3: Biggest miss in your car dealership's digital marketing strategy #DD16

This is where I’ve worked.

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 4: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Warm Up

1. Consumer behavior is changing2. Alerts + Mobile are the future 3. Alerts + Mobile drive urgency

4. Urgency sells cars

Page 5: Biggest miss in your car dealership's digital marketing strategy #DD16

How do people use the web?

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 6: Biggest miss in your car dealership's digital marketing strategy #DD16

How do people use the web?

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 7: Biggest miss in your car dealership's digital marketing strategy #DD16

Zombie popularity since 2005

Paul NadjarianFounder & CEO, Mojo

[email protected]

Zombies

Used cars for sale

Page 8: Biggest miss in your car dealership's digital marketing strategy #DD16

How do car shoppers use the web?

ENTHUSIASTEVERYONE

ELSE

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 9: Biggest miss in your car dealership's digital marketing strategy #DD16

Enthusiasts <3 car shopping

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 10: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Everyone else does not <3 car shopping

Page 11: Biggest miss in your car dealership's digital marketing strategy #DD16

Behavior has shifted

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 12: Biggest miss in your car dealership's digital marketing strategy #DD16

History Lesson

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 13: Biggest miss in your car dealership's digital marketing strategy #DD16

History Lesson

• Web Focused• Find Flights• Book Flights

Flight Listings 1.0

• Mobile Focused• Shop like expert• Get price alerts

Flight Listings 2.0

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 14: Biggest miss in your car dealership's digital marketing strategy #DD16

History Lesson

• Web Focused• Post resume• Find job

Job Listings 1.0

• Create profile• Add connections• Alerts on Network

Job Listings 2.0

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 15: Biggest miss in your car dealership's digital marketing strategy #DD16

History Lesson

• Web Focused• Find Homes• Contact Realtors

Real Estate Listings

1.0

Paul NadjarianFounder & CEO, Mojo

[email protected]

• Mobile Focused• Shop like expert• Get price alerts

Real Estate Listings

2.0

Page 16: Biggest miss in your car dealership's digital marketing strategy #DD16

Evolution of alerts

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 17: Biggest miss in your car dealership's digital marketing strategy #DD16

Power of alerts

• Guide people through the funnel

Paul NadjarianFounder & CEO, Mojo

[email protected]

• Influence purchase decision

• Drive urgency

Page 18: Biggest miss in your car dealership's digital marketing strategy #DD16

Two Types of Alerts

Online

Push

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 19: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 20: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 21: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 22: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Price drop on 2013 Chevrolet Silverado

Page 23: Biggest miss in your car dealership's digital marketing strategy #DD16

Ingredients for a great alert

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 24: Biggest miss in your car dealership's digital marketing strategy #DD16

Ingredients for a great alert

Paul NadjarianFounder & CEO, Mojo

[email protected]

Big Data

Relevant & Credible

Creative & Intelligent

Mobile Optimization

Speed

Page 25: Biggest miss in your car dealership's digital marketing strategy #DD16

Ingredient #1: Data

Paul NadjarianFounder & CEO, Mojo

[email protected]

1. Collection2. Analysis3. Algorithms

Big Data

Page 26: Biggest miss in your car dealership's digital marketing strategy #DD16

Big Data

Relevant & Credible

Ingredient #2: Relevant & Credible

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 27: Biggest miss in your car dealership's digital marketing strategy #DD16

Big Data

Relevant & Credible

Creative & Intelligent

Ingredient #3: Creative & Intelligent

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 28: Biggest miss in your car dealership's digital marketing strategy #DD16

Big Data

Relevant & Credible

Creative & Intelligent

Mobile Optimization

Ingredient #4: Mobile Optimized

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 29: Biggest miss in your car dealership's digital marketing strategy #DD16

Ingredient #5: Speed

Paul NadjarianFounder & CEO, Mojo

[email protected]

Big Data

Relevant & Credible

Creative & Intelligent

Mobile Optimization

Speed

Page 30: Biggest miss in your car dealership's digital marketing strategy #DD16

Ingredient #5: Speed

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 31: Biggest miss in your car dealership's digital marketing strategy #DD16

Mobile Traffic

>50%>50%

>50%>50%>50%

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 32: Biggest miss in your car dealership's digital marketing strategy #DD16

Alerts are not a fad

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 33: Biggest miss in your car dealership's digital marketing strategy #DD16

Alerts are not a fad

Paul NadjarianFounder & CEO, Mojo

[email protected]

• 97% of people don’t know what a QR code is

• 90% of people read emails daily on their phone

• 75% of people want emails from brands

Source: Inc.com, HubSpot Study

Page 34: Biggest miss in your car dealership's digital marketing strategy #DD16

Alerts are not retargeting ads

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 35: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Alerts are not retargeting ads

Page 36: Biggest miss in your car dealership's digital marketing strategy #DD16

Alerts are not CRM

Page 37: Biggest miss in your car dealership's digital marketing strategy #DD16

Are you driving urgency with alerts and your website?

Paul NadjarianFounder & CEO, Mojo

[email protected]

Can we all agree…

Alerts drive urgency

Page 38: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 39: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 40: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 41: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Page 42: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Is your urgency credible?

Page 43: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Is your urgency credible?

Page 44: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Is your urgency credible?

Page 45: Biggest miss in your car dealership's digital marketing strategy #DD16

Paul NadjarianFounder & CEO, Mojo

[email protected]

Roundup

3. Alerts + Mobile drive urgency

1. Consumer behavior is changing2. Alerts + Mobile are the future

4. Urgency sells cars5. Don't get caught looks backwards

Page 46: Biggest miss in your car dealership's digital marketing strategy #DD16

Drop me a line…[email protected]

917-398-4060

Questions?


Data can be your biggest asset. But also your biggest nightmare

Why The Biggest Loser Is The Biggest Stinker

LIGHT-TO-DIGITAL CONVERTER - ouilogique.com · Programmable Interrupt Function with User-Defined Upper and Lower Threshold Settings DD16-Bit Digital Output with SMBus (TSL2560) at

BOF 4080 Application for Centralized List of …...• Provide the firearms dealership's name, physical location, and mailing address. The physical location information is frequently

Making Online Reputation Part of Your Dealership's DNA

Behaviour: Biggest Asset and Biggest Risk

1. Introduction 1-1 Part 1: Introductionusers.informatik.uni-halle.de/~brass/dd16/c1_intro.pdf · ... Ivar Jacobson: The Unified Modeling Language User Guide ... Why does one not

DETROIT DD16 ENGINE...2020/08/11  · Big jobs can be brutal. So it just makes sense to let a brute handle them. The Detroit ® DD16 engine provides as much as 600 horsepower and 2050

DETROIT DD16 ENGINE - Western Star Trucks · handle them. The Detroit DD16 engine provides as much as 600 horsepower and 2050 pound-feet of torque. Whether you’re hauling logs out

New Strategies To Improve Your Dealership's Online Customer Service Experience

Industry Summit Keynote - Evolution Of Car Dealership's Profit Centers

TECHNICAL MANUAL FOR DTNA - DAVCO Technology System Diagram Applications 2017 engine models • Detroit DD13, DD15, DD16 • Cummins X15 • New Cascadia Meets/Exceeds 2017 engine

Applies to Model Year 2014+ DD13, DD15 & DD16 engines · FK13850NN Fuel Filter Kit for Detroit Diesel® Engines Applies to Model Year 2014+ DD13, DD15 & DD16 engines Features patented

Daimler Trucks - Georgia Department of … 2017 SSEMC...Daimler Trucks Southern States ... Eaton UltraShift Plus PLUS Automatic: Allison 3000, 4,000 Axle Position: ... DD16, Cummins

DETROIT DD16 ENGINE - freightlinerads.azureedge.net · handle them. The Detroit DD16 engine provides as much as 600 horsepower and 2050 pound-feet of torque. Whether you’re hauling

Data Security Breaches — A Dealership's Biggest Risk

biggest - jakoa.gov.my

Removal and Installation of the DD13,DD15, DD16 ... - …ddcsn-ddc.freightliner.com/cps/rde/xbcr/ddcsn/1210-14.pdf · Title: Removal and Installation of the DD13,DD15, DD16 Cylinder

TAKING F&I ONLINE - Reahard & Associates · 2016-10-20 · and your finance team to your dealership's website . Virtually every shopping experience now begins on the internet, whether

WESTERN STAR 6900 – XD40 OFFROAD TRACTOR Detroit DD16 … · WESTERN STAR 6900 – XD40 OFFROAD TRACTOR Detroit™ DD16® 600HP 4 TRI-AXLE HIGH-SPEED PLANETARY: Set-up for higher

DETROIT DD16 ENGINE - Westside Motorcoach...Detroit DDEC ® is a suite of innovative features that allow you to better manage fuel economy, engine performance, driving efficiency,

How to Integrate Managed Network Services Into Your Dealership's Marketing Message

THE BIGGEST

DETROIT .COM EnginesDEMAND DD13 DD15 DD16 · PDF filereserved. Detroit Diesel Corporation is a Daimler company. Created Date: 3/15/2012 1:58:05 PM

Biggest earthquakes

Biggest cities

Detroit Diesel - Seidel Diesel Groupseideldieselgroup.com/.../2016/11/Bosch_AppGuide_DetroitDiesel.pdf · The CRIN 4.2 injectors are used on the Detroit Diesel DD16, DD15 and DD13

drivonic.com - Drivonic.pdf · your competitors to target, distract and acquire your customers on a daily basis without YOU realizing it's even happening. Protect your Dealership's

Frequently Asked Questions | CDC-RFA-DD16-1603€¦ · CDC-RFA-DD16-1603 Frequently Asked Questions (FAQs) have been compiled in response to CDC’s Improving the Health of People

INSIDE A DEALERSHIP'S LIVE CHAT SUCCESS ...leadigniter.cactusskydigital.com/wp-content/uploads/2015/...better analytics than social media The best way to use email marketing is to

DETROIT DD16 ENGINE - Power Systems · industry-leading innovation, from the proprietary fuel system to our exhaust aftertreatment process. The DD16 truly offers a total package

World's biggest

Part 7: Relational Normal Forms - Apache2 Debian Default ...users.informatik.uni-halle.de/~brass/dd16/c7_norma.pdf · Part 7: Relational Normal Forms References: ... • detect and

Part 2: ER-Diagrams in Oracle Designerusers.informatik.uni-halle.de/~brass/dd16/c2_deser.pdf · • The multi-user features are also in part inherited from the underlying database

Biggest Portal